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Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create

Online social networks --- Marketing. --- Facebook (Firm) --- Facebook (Electronic resource)

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Facebook (Electronic resource) --- Internet advertising

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This study uses the example of Facebook to examine the privacy risks of profile usage at social networks and the legal frameworks on either side of the Atlantic. It concludes that based on shared principles, it should be possible to improve privacy protection through the cooperative implementation of transatlantic, sector-wide standards. Web 2.0-Dienste, allen voran Soziale Netzwerke, verfügen über reichhaltige Nutzerdaten. Durch Datenanalysen können Profile mit neuen, weitreichenden Erkenntnissen über den Einzelnen gebildet und zu verschiedenen Zwecken genutzt werden. Nutzer werden darüber nicht ausreichend informiert. Das führende Soziale Netzwerk Facebook aus den USA zeigt wenig Bereitschaft, sich unionsrechtlichen Datenschutzvorgaben anzupassen. Weder in der EU noch in den USA besteht ein branchenweit einheitlicher Standard für die Profilbildung Sozialer Netzwerke. Die Arbeit untersucht vor diesem Hintergrund, wie der Persönlichkeitsschutz in Sozialen Netzwerken verbessert werden kann und kommt zu dem Ergebnis, dass in Bezug auf die Profilbildung und -nutzung transatlantische Maßnahmen zum effektiven Schutz der Privatheit realisierbar sind, namentlich eine Konvergenz bei grundlegenden Prinzipien, die Verbesserung der Zusammenarbeit auf untergesetzlicher Ebene und ein Ausbau der Kooperation bei der Durchsetzung.

Intellectual property --- Facebook (Electronic resource)

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"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"--

Internet advertising. --- Facebook (Electronic resource)

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"Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"--

Internet advertising. --- Facebook (Electronic resource)