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Business writing. --- Business writing. --- Graphic design (Typography). --- Graphic design (Typography).
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Le graphisme est avant tout un travail de conceptualisation, s'inscrivant dans un processus de communication, créateur de signes, producteur de sens. Il génère des plus-values esthétiques, artistiques, culturelles, sociales et bien sûr économiques.Pour toutes ces raisons, il constitue une composante majeure de l'identité éditoriale, de la marque.Ce livre rappelle d'abord l'histoire du graphisme en montrant comment l'esthétique des couvertures et des mises en page est liée aux évolutions artistiques. En prenant appui sur de nombreuses réalisations et sur des témoignages d'éditeurs et de graphistes, il propose ensuite au lecteur non seulement les règles et connaissances incontournables en matière de typographie, de maquette et de couleur, mais surtout des clés d'analyse pour la conception graphique appliquée à différents domaines éditoriaux.La question de la relation entre éditeur et graphiste est aussi traitée en accordant une place toute particulière au brief, à la définition des éléments stratégiques, aux aspects contractuels et à l'établissement du devis.
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Graphic design and illustration from the Communist Era. A common assumption is that everything was gray behind the Iron Curtain. But nothing could be farther from the truth. Socialist graphic design from the 1950s to the 1970s is startingly innovative and colorful--and a unique inspiration fro current work that is being influenced by classical modernist style trends. Iron Curtain Graphicspresents a selection of graphic design, illustration, and typography from the former Eastern Bloc. There, designers were bound by strict rules established by the state regarding the overall visual language they could use. Despite (or exactly because of) this fact, the work collected in this book is a testament to the creative and experimental nature of the applied art they created under these circumstances. The chapters Propaganda, Safety at work, Culture & Entertainment, and Education & Science feature posters and signs as well as book and magazine covers that have not lost any of their visual power or impact today--despite the demise of the regimes for which they were created. Iron Curtain Graphicsis edited by Stefania Carla Duschka and Ciprian Isac of Atelierul de Grafica from Romania.
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A compendium that showcases the extraordinary work of 100 of the world's most progressive graphic designers, from the hard-hitting political messages of Jonathan Barnbrook to the lyrical digital compositions of Peter Saville to the iconoclastic imagery of Stefan Sagmeister.