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Forms, Quadratic --- Least squares --- Linear models (Statistics) --- Matrix inversion --- Formes quadratiques --- Moindres carrés --- Modèles linéaires (Statistique) --- Matrices --- Inversion

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Mathematical statistics --- Control theory. --- Prediction theory. --- Least squares. --- Théorie de la commande --- Prévision, Théorie de la --- Moindres carrés --- 519.2 --- Probability. Mathematical statistics --- 519.2 Probability. Mathematical statistics --- Théorie de la commande --- Prévision, Théorie de la --- Moindres carrés --- Basic Sciences. Statistics -- Statistics (General) --- ALLW.

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Multivariate analysis --- Error analysis (Mathematics) --- Least squares --- Data reduction --- Analyse multivariée --- Erreurs, Théorie des --- Moindres carrés --- Réduction des données (Statistique) --- System analysis. --- Machine theory --- Algebras, Linear --- Analyse de systèmes --- Automates mathématiques, Théorie des --- Algèbre linéaire

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The "Handbook of Partial Least Squares (PLS) and Marketing: Concepts, Methods and Applications" is the second volume in the series of the Handbooks of Computational Statistics. This Handbook represents a comprehensive overview of PLS methods with specific reference to their use in Marketing and with a discussion of the directions of current research and perspectives. The Handbook covers the broad area of PLS Methods from Regression to Structural Equation Modeling, from methods to applications, from software to interpretation of results. The Handbook features papers on the use and the analysis of latent variables and indicators by means of the PLS Path Modeling approach from the design of the causal network to the model assessment and improvement. Moreover, within the PLS framework, the Handbook addresses, among others, special and advanced topics such as the analysis of multi-block, multi-group and multi-structured data, the use of categorical indicators, the study of interaction effects, the integration of classification issues, the validation aspects and the comparison between the component-based PLS approach and the covariance-based Structural Equation Modeling. Most chapters comprise a thorough discussion of applications to problems from Marketing and related areas. Furthermore, a few tutorials focus on some key aspects of PLS analysis with a didactic approach. This Handbook serves as both an introduction for those without prior knowledge of PLS as well as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.

Quantitative methods in social research --- Mathematical statistics --- Least squares --- Regression analysis --- Structural equation modeling --- Path analysis (Statistics) --- Latent variables --- Marketing --- Moindres carrés --- Analyse de régression --- Variables latentes --- Data processing --- Statistical methods --- Informatique --- EPUB-LIV-FT LIVMATHE LIVSTATI SPRINGER-B --- 519.2 --- SEM (Structural equation modeling) --- Multivariate analysis --- Factor analysis --- Analysis, Path (Statistics) --- Path analysis --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Method of least squares --- Squares, Least --- Curve fitting --- Geodesy --- Mathematics --- Probabilities --- Triangulation --- Constructs, Hypothetical --- Hypothetical constructs --- Variables, Latent --- Latent structure analysis --- Variables (Mathematics) --- 519.2 Probability. Mathematical statistics --- Probability. Mathematical statistics

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Psychometrics --- Least squares --- Personality assessment --- Psychométrie --- Moindres carrés --- Personnalité --- Evaluation --- 316.77 --- 159.9.072 --- Assessment of personality --- Personality diagnosis --- Personality evaluation --- Psychodiagnostics --- Method of least squares --- Squares, Least --- Curve fitting --- Geodesy --- Mathematical statistics --- Mathematics --- Probabilities --- Triangulation --- Measurement, Mental --- Measurement, Psychological --- Psychological measurement --- Psychological scaling --- Psychological statistics --- Psychology --- Psychometry (Psychophysics) --- Scaling, Psychological --- Psychological tests --- Scaling (Social sciences) --- Communicatiesociologie --- Experimentele psychologie. Testen en onderzoeken in de psychologie --- Measurement --- Scaling --- Methodology --- Least squares. --- Personality assessment. --- Psychometrics. --- 159.9.072 Experimentele psychologie. Testen en onderzoeken in de psychologie --- 316.77 Communicatiesociologie --- Psychométrie --- Moindres carrés --- Personnalité