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"This book describes psychology in actual operation, otherwise known as applied psychology. The author takes the reader to some of the affairs that concern him most in his daily life, to the domain of political and social affairs, to the hospital, to the schoolroom, and to the criminal court, to industry and to commerce, and to buying and selling. In fact, the author goes wherever experimental psychology is inclined, for it is the laboratory that has led most direction to the arts of practical control. The book is formally divided into eight parts; but, as a matter of fact, there are only three major sections. The first section (Part One) looks at the student himself in his daily living. The second section (Parts Two to Seven) considers the several more formal branches of applied psychology. The third section (Part Eight) will serve both as a summary of the whole book and as a repository for certain types of information which are the common property of all of the branches of applied psychology. We shall describe, for example, the general problems of experimental psychology, the problems of original nature and training, the principles of learning, and some of the larger aspects of human fellowship"--Preface. (PsycINFO Database Record (c) 2005 APA, all rights reserved).

Psychology, Applied.

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"Clinical Psychology, as a body of organized knowledge and as a systematic technique of adjusting individuals to themselves and their environment, is a recent and growing branch of applied science. This volume is written for those who, at least, have had introductory courses in general, theoretical and experimental psychology. We. have had in mind the needs of psychology students, medical students and nurses. Teachers may find in it some help in comprehending and averting problems of individual maladjusted students; cases in which a consultant is not available or needed. By particularization of its broader principles, they may discover, more quickly, the role of the pupil's personality and their own in the very human processes of learning and teaching"--Preface. (PsycINFO Database Record (c) 2012 APA, all rights reserved).

Psychology, Applied.

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"The purpose of this book is to teach the average person how to use his emotions in such a way as to give him a happier life. The method through which this is achieved is one that I have been developing in the past twenty years in response to requests from individuals living at a distance, who complained that they considered their personalities under-developed and would like to learn how to live a richer emotional life. The method has been devised for normal people. It has limited usefulness for individuals who are mentally ill, for whom nothing can replace psychiatric care"--Foreword. (PsycINFO Database Record (c) 2010 APA, all rights reserved).

Psychology, Applied.

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"Numerous books have been written on the particular branches of psychology which relate to business. There are many good books on the subject of advertising, and the field of salesmanship has inspired almost an equal number of volumes. So far as we know, however, there has been, up to this time, no book which combines the study of all the branches of business psychology written for the business man and the student of business. This volume is designed to fill such a need. Discussion of the generalities and technicalities of psychology has intentionally been omitted from this work; it is an application of principles rather than a discussion of them. The author's intent is to examine business practices in the light of established scientific theories, with the purpose in view of enabling the reader to understand business relations more fully and to carry out his part in them more effectively. The investigation begins with the consumer, studying him for what he is--a normal human being with needs, wants, and desires to be satisfied. The goal is to learn how he may be approached to get him to buy merchandise and how he may protect himself against reactions of his own which would be harmful to him. The book then turns toward the study of what merchandise appeals to the consumer and how it can be gotten to him at the time and place at which he will buy it. This is taken up under the headings of marketing and salesmanship. The author also observes the bases on which stores and selling organizations operate. Since these latter involve hiring people to assist in the work of selling and operating stores and offices, a brief survey of employment is also included." (PsycINFO Database Record (c) 2005 APA, all rights reserved).

Psychology, Applied.

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Psychology, Applied.