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Alternative Rhetorics questions traditional canons of rhetorical thought, and offers new perspectives on rhetorics historically overlooked within Western culture. Along with establishing new methodologies for investigating the history of rhetorics, the book also explores rhetoric's changing relationship with technology. By challenging the reader's understanding of rhetoric and the rhetorical tradition, Alternative Rhetorics provides insights that will allow researchers, educators, and students to rethink their own position in a rhetorical world.
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"By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. The book's expansive historical purview illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds, drawing on the ideas of some of history's greatest thinkers and theorists. The seventh edition includes greater attention to non-Western rhetorics, feminist rhetorics, the rhetoric of science, and European and American critical theory. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students. This revised edition serves as a core textbook for rhetoric courses in both English and communication programs covering both the historical tradition of rhetoric and contemporary rhetoric studies. This edition includes instructor resources at www.routledge.com/9780367427344"--
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Rhetorische Fähigkeiten sind gefragt! Gut und wirkungsvoll zu reden und zu verhandeln, ist in unserer medienorientierten Gesellschaft wichtiger denn je. Nach einem umfangreichen historischen Abriss bietet der an Schulen und Universitäten erprobte Klassiker eine grundlegende Einführung in die Technik und Methode der Redekunst. Das Werk stützt sich dabei auf das antike Rhetoriksystem, das bis heute als das theoretisch differenzierteste gilt. Für die 5. Auflage wurde der Band durchgesehen und aktualisiert.