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In this chapter, we draw on an analysis of English policy documents and focus groups with students at three English higher education institutions, to explore some of the complexity in the ways in which the concept of student-as-consumer is discussed by both those formulating policy and the intended recipients. In relation to policies, this is evident in some of the apparent contradictions within government documents which, on one hand, emphasise strongly many aspects of a consumer discourse (foregrounding ideas around investment, choice and ensuring value of money) but, on the other hand, also discuss in some detail the vulnerability of students and their need of protection- which is clearly at odds with the notion of an 'empowered consumer'. With respect to students, a similar degree of complexity can be seen in their differential awareness of the student-as-consumer discourse, and their varied responses to it.

College students.

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Sociology --- Philosophy --- Bourdieu, Pierre, --- Philosophy. --- Sociology - Great Britain --- Sociology - Philosophy --- Bourdieu, Pierre, - 1930-2002

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This book explores higher education, social class and social mobility from the point of view of those most intimately involved: the undergraduate students. It is based on a project which followed a cohort of young undergraduate students at Bristol's two universities in the UK through from their first year of study for the following three years, when most of them were about to enter the labour market or further study. The students were paired by university, by subject of study and by class background, so that the fortunes of middle-class and working-class students could be compared. Narrative data gathered over three years are located in the context of a hierarchical and stratified higher education system, in order to consider the potential of higher education as a vehicle of social mobility. Jessie Abrahams is a PhD student in the School of Social Sciences at Cardiff University, UK. Ann-Marie Bathmaker is Professor of Vocational and Higher Education at the University of Birmingham, UK. Harriet Bradley is Professor of Women’s Employment at the University of the West of England, UK and Professor Emerita at Bristol University, UK. Tony Hoare was Director of Research in Widening Participation, University of Bristol, UK, from 2006 till 2015. Nicola Ingram is Lecturer in Education and Social Justice at Lancaster University, UK. Dr Richard Waller is Associate Professor of the Sociology of Education at the University of the West of England, UK. .

Education, Higher --- Social mobility --- Social classes --- Social aspects --- Class distinction --- Classes, Social --- Rank --- Mobility, Social --- College students --- Higher education --- Education --- Sociology --- Postsecondary education --- Universities and colleges --- Caste --- Estates (Social orders) --- Social status --- Class consciousness --- Classism --- Social stratification --- Education, Higher. --- Higher Education. --- Higher education. --- England. --- England --- Bristol --- Angleterre --- Anglii͡ --- Anglija --- Engeland --- Inghilterra --- Inglaterra

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Social stratification --- Age group sociology --- Sociology of work --- Sociology of education --- Higher education