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Innovation et produits nouveaux
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Author: Association nationale du marketing, recherche, stratégie, action
Year: 1973 Publisher: Paris ; Bruxelles ; Montréal: Dunod,
Year: 1973 Publisher: Paris ; Bruxelles ; Montréal: Dunod,
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La satisfaction des clients
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Author: Association nationale du marketing, recherche, stratégie, action
Year: 1993 Publisher: Paris: ADETEM,
Year: 1993 Publisher: Paris: ADETEM,
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Méthodes expérimentales dans le marketing = Experimental methods in marketing
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Author: Association nationale du marketing, recherche, stratégie, action
Year: 1971 Publisher: Paris: Fédération internationale du marketing,
Year: 1971 Publisher: Paris: Fédération internationale du marketing,
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Innovation et produits nouveaux
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Author: Association nationale du marketing, recherche, stratégie, action.
Year: 1973 Publisher: Paris Dunod
Year: 1973 Publisher: Paris Dunod
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