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Criticism --- Critique --- Littérature anglaise --- Histoire et critique

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Beginning theory has been helping students navigate through the thickets of literary and cultural theory for well over a decade now. This new and expanded third edition continues to offer students and readers the best one-volume introduction to the field. The bewildering variety of approaches, theorists and technical language is lucidly and expertly unravelled. Unlike many books which assume certain positions about the critics and the theories they represent, Peter Barry allows readers to develop their own ideas once first principles and concepts have been grasped.

Criticism --- Critique littéraire --- --Criticism --- Critique --- Littérature --- LITTERATURE --- 20e siècle --- Histoire et critique --- Théorie, etc. --- PHILOSOPHIE

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Advertising --- Advertising campaigns --- Advertising copy --- 659.1.01 --- 766(035) --- Grafische vormgeving ; communicatie ; technieken --- Media ; marketing ; reclame ; handboeken --- Reclame ; handboeken --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Campaigns, Advertising --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Reclamemethoden en -methodieken --- Gebruiksgrafiek ; handboeken --- Advertising. Public relations --- advertising --- commercials [oral or performed works] --- reclamevormgeving --- reclame --- reclamecampagnes --- 750.8 --- creativiteit --- grafische vormgeving --- illustraties --- ontwerppraktijk --- grafische vormgeving , beroep en opleiding --- 766.31.02 --- Grafische industrie en ontwerp ; beeld ; reclame ; technieken --- communication design

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English literature --- English philology --- English philology --- History and criticism --- Theory, etc. --- Study and teaching --- Study and teaching

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