Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.

Marketing research --- Consumer behavior --- Research --- Marketing research. --- Arbeids- en organisatiepsychologie --- Research. --- verkoops- en reclamepsychologie. --- Market research --- 658.83 --- 658.8 --- 659 --- Marketing --- Markets --- Research, Industrial --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marktonderzoek --- Consumentengedrag --- Methodologie --- Onderzoek --- Marketingresearch --- Financiewezen --- Ontwikkeling --- Leerlijn --- Consumer behavior - Research

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Market research --- 658.8 --- 659 --- Marketing research --- Consumer behavior --- -Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing --- Markets --- Research --- Research, Industrial --- Marketing. Sales. Selling. Distribution --- Publicity. Information work. Public relations --- Marketing research. --- Research. --- -Marketing. Sales. Selling. Distribution --- 659 Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- -Market research --- Behavior, Consumer

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Scaling (Social sciences). --- Methoden en technieken --- speciale methoden. --- Scaling (Social sciences) --- Quantitative methods in social research --- Mathematical statistics --- Market research --- 301.085 --- 519.2 --- Kwantitatieve sociologische onderzoeksmethoden --- Wiskundige statistiek --- Scale analysis (Social sciences) --- Scales of measurement --- Social sciences --- Methodology

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Marketing research. --- Consumer behavior --- Research.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.

Marketing research. --- Consumer behavior --- Research.