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Deception in the marketplace : the psychologyof deceptive persuasion and consumer self-protection.
Authors: Boush, Dave M. --- Friestad, Marian --- Wright, Peter
ISBN: 9780805860863 9780805860870 9780203805527 9781136648694 9781136648649 9781136648687 Year: 2009 Publisher: New York Routledge

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Abstract

Keywords
Consumer protection --- Deceptive advertising --- Marketing --- 658.89.013 --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Consumer behavior --- Advertising. Public relations --- United States --- Social psychology --- United States of America

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