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Though the Beatles are nowadays considered national treasures, this book shows how and why they inspired phobia as well as mania in 1960s Britain. As symbols of modernity in the early sixties, they functioned as a stress test for British institutions and identities, at once displaying the possibilities and establishing the limits of change. Later in the decade, they developed forms of living, loving, thinking, looking, creating, worshipping and campaigning which became subjects of intense controversy. The ambivalent attitudes contemporaries displayed towards the Beatles are not captured in hackneyed ideas of the 'swinging sixties', the 'permissive society' and the all-conquering 'Fab Four'. Drawing upon a wealth of contemporary sources, The Beatles and Sixties Britain offers a new understanding of the band as existing in creative tension with postwar British society: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

Beatles. --- Biĭtŭls --- Biṭels --- Bitlz --- The Beatles --- ביטלס --- Apple Corps Limited --- Popular music --- Nineteen sixties. --- Social aspects --- History --- History and criticism. --- 1960s --- 60s (Twentieth century decade) --- Sixties (Twentieth century decade) --- Twentieth century --- Music, Popular --- Music, Popular (Songs, etc.) --- Pop music --- Popular songs --- Popular vocal music --- Songs, Popular --- Vocal music, Popular --- Music --- Cover versions

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Great Britain

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History --- Study and teaching (Higher)

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We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.

Internet marketing.