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Material culture --- -Technological innovations --- -J4150 --- J4129 --- J8009 --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Culture --- Folklore --- Technology --- Japan: Sociology and anthropology -- customs, folklore and culture --- Japan: Sociology and anthropology -- cross-cultural contacts, contrasts and globalization --- Japan: Technology and industry -- theory, methodology and philosophy --- Japan --- Civilization --- -Foreign influences. --- Technological innovations --- Foreign influences. --- J4150 --- J8000 --- Japan: Technology and industry -- general and history --- J7000 --- Japan: Natural sciences and technology -- general and history --- Japan: Science and technology -- general and history

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The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

Mass communications --- Visual communication --- Image (Philosophy) --- Communication visuelle --- Image (Philosophie) --- Philosophy --- Philosophie --- 316.772.22 --- Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- 316.772.22 Audio-visuele, visuele communicatie. Beeldcommunicatie--(communicatiesociologie) --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Philosophy. --- Communication Studies, Visual Communication.