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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea-the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
Branding (Marketing) --- Social interaction. --- Communication in marketing.
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Communication. --- Interpersonal Relations. --- 316.776 --- 316.472.4 --- #SBIB:309H021 --- #SBIB:309H517 --- Gender Issues --- Husband-Wife Communication --- Partner Communication --- Relations, Gender --- Gender Relations --- Social Interaction --- Communication, Husband-Wife --- Communication, Partner --- Communications, Husband-Wife --- Communications, Partner --- Gender Issue --- Gender Relation --- Husband Wife Communication --- Husband-Wife Communications --- Interaction, Social --- Interactions, Social --- Interpersonal Relation --- Issue, Gender --- Issues, Gender --- Partner Communications --- Relation, Gender --- Relation, Interpersonal --- Relations, Interpersonal --- Social Interactions --- Friends --- Emotional Intelligence --- Communication Programs --- Communications Personnel --- Misinformation --- Personal Communication --- Communication Program --- Communication, Personal --- Personnel, Communications --- Program, Communication --- Programs, Communication --- Communicatieprocessen --- Tussenmenselijke verhoudingen. Interpersoonlijke relaties --- Intra- en interpersonele communicatie --- Verbale communicatie: sociale psychologie van de taal en de interactie, psycholinguistiek --- Human information processing. --- Interpersonal communication. --- Personality. --- Social interaction. --- 316.472.4 Tussenmenselijke verhoudingen. Interpersoonlijke relaties --- 316.776 Communicatieprocessen --- Human information processing --- Interpersonal communication --- Personality --- Social interaction --- Communication --- Interpersonal Relations --- Human interaction --- Symbolic interaction --- Exchange theory (Sociology) --- Psychology --- Social psychology --- Personal identity --- Personality psychology --- Personality theory --- Personality traits --- Personology --- Traits, Personality --- Individuality --- Persons --- Self --- Temperament --- Interpersonal relations --- Information processing, Human --- Bionics --- Information theory in psychology --- Perception --- Social Relationships --- Relationship, Social --- Relationships, Social --- Social Relationship --- Social Behavior --- Social Communication --- Communication, Social --- Communications, Social --- Social Communications
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Corporations --- Internet --- entreprises --- internet --- pays en voie de developpement --- 384.7 --- 654 --- LDC / Developping Countries - Pays En Développement --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Business enterprises --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Computer networks --- bedrijven --- ontwikkelingslanden --- Tele-informatie. Datatransmissie --- Informatieverwerking. Bureautica --- Computer architecture. Operating systems --- Developing countries
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Corporations --- Internet. --- Internet --- Computer networks
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