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The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.   The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.   Similar to the first “Transitioned Media” book, Transitioned Media:  A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Economics/Management Science. --- Media Management. --- Economic Policy. --- Innovation/Technology Management. --- Economics. --- Economic policy. --- Mass media. --- Economie politique --- Politique économique --- Médias --- Communication and traffic. --- Digital media. --- Management --- Business & Economics --- Management Theory --- Digital media --- Social aspects. --- Business. --- Industrial management. --- Management. --- Business and Management. --- Administration --- Industrial relations --- Organization --- Economic nationalism --- Economic planning --- National planning --- State planning --- Economics --- Planning --- National security --- Social policy --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization

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Over the past ten years, industries such as music, retail, journalism, advertising, and health information have experienced massive and wrenching disruption. Dominant players have been displaced and often marginalized by innovative, entrepreneurial competitors. The same digital transformation has now migrated to more traditional sectors. Just as the Industrial Revolution created distinct winners and losers, so the digital era has led to a climate where individuals, companies, and even entire industries and countries will either thrive or fall hopelessly behind.Gali Einav and a strong group of international contributors offer a guide to this brave new world in a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. A first section brings together academic thought-leaders to offer in-depth perspectives on changes in the digital domain, and focusing these insights around real-world examples, a second section showcases insights into four technology startups that have disrupted their industries through digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, this book helps readers to take their next steps into the digital future.For its combination of academic rigor and practical, real-world case studies, Digitized is essential reading both for researchers of innovation and entrepreneurship and for innovators and entrepreneurs across industries.

E-books --- Information technology --- Internet --- Knowledge economy --- Economy of knowledge --- Information economy --- KBE (Knowledge-based economy) --- Knowledge-based economy --- Economics --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Economic aspects --- Economic aspects. --- New business enterprises --- Commerce --- Entrepreneurship --- Technological innovations --- Digital media --- #SBIB:309H1713 --- #SBIB:309H1730 --- #SBIB:309H1013 --- #SBIB:316.334.2A27 --- Electronic media --- New media (Digital media) --- Mass media --- Digital communications --- Online journalism --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Trade --- Business --- Transportation --- Business starts --- Development stage enterprises --- How to start a business --- New companies --- Start-up business enterprises --- Start-up companies --- Start-ups (Business enterprises) --- Starting a business --- Startups (Business enterprises) --- Business enterprises --- Social aspects --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Artificiële Intelligentie, knowledge engineering, . --- Media algemeen: bedrijfseconomische aspecten, productie- en distributiestructuren --- Ontwikkeling van de industriële structuur: innovatie --- Traffic (Commerce) --- Merchants --- Artificiële Intelligentie, knowledge engineering, --- Knowledge economy. --- Business & Economics --- Business & management. --- General.

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The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Journalism --- Methodology of economics --- Economic policy and planning (general) --- Organization theory --- Production management --- Business management --- Business economics --- financieel management --- persbeleid --- economische politiek --- management --- informatietechnologie

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Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys

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This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

Economic production --- Public economics --- Engineering sciences. Technology --- Mass communications --- innovatiemanagement --- sociale media --- dienstverlenende bedrijven --- technologie --- technologische innovatie --- innovaties --- Consumer behavior.