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Manuel sur la recherche relative a la communication en matiere de population
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ISBN: 9232015129 Year: 1979 Publisher: Dordrecht ; Boston, MA : D. Reidel,

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Manuel sur la recherche relative à  la communication en matière de population
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Year: 1979 Publisher: Paris UNESCO

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Communication and Change in the Developing Countries

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Communication expands and disseminates knowledge, and knowledge is the chief requisite to change in developing countries. Communication is therefore one of the primary factors in the process of modernization. But what is meant by the world “communication?”Communication includes all methods of disseminating knowledge, thought, attitudes, and belief--from the news media of newspapers, radio, and television to the daily exchange of news and gossip at the village market. Since communication is multi directional, it also involves the upward movement of grass-roots opinions to local and state governments. Change and development can occur only with the consent of those affected by change. At the grass-roots level, communication and change become completely interdependent: it is here that knowledge about the advantages of change must be translated into :felt needs” for change. When the need is felt, change comes quickly and communication expands.This volume presents the work of more than a dozen experts from the United States and Asia who, in August 1964, attended the East-West Center seminar on “Communication and Change.” Their papers have been edited and the work expanded by two noted authorities in the field, Daniel Lerner and Wilbur Schramm.

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Communication and Change : The Last Ten Years - and the Next

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In the summer of 1964, a group of scholars, representing the psychological and social sciences, met at the East-West Center to discuss the use of communication in economic and social development. The revised papers of that conference became the book Communication and Change in the Developing Countries, edited by Lerner and Schramm, published in 1967 by the East-West Center Press, and circulated widely in several editions.The discussion that began in Honolulu in 1964 has continued ever since, by mail and in person. To many of the participants in that conference it began to seem in the 1970s that new information on the topic was so substantial, and changes in the situation so marked, that the conclusions of the 1964 meeting should be reviewed after ten years. Thus it came about that in early January of 1975, a few months more than a decade since the earlier meeting, a second conference was convened in the same room at the East-West Center, under the same chairmen and with a number of the 1964 participants, who were joined by other scholars. The purpose was to assess what has been learned in ten years concerning the use of communication in development, the changing needs of developing countries for communication support, and new priorities for communication expertise, communication research, and modern communication technology.Out of that 1975 meeting has come this volume.

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Communication and Change

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