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Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned.

Business etiquette --- Intercultural communication --- Business communication --- National characteristics --- Business communication. --- Business etiquette. --- Intercultural communication. --- National characteristics. --- Management --- Commerce --- Business & Economics --- Vocational Guidance --- Management Theory --- Characteristics, National --- Identity, National --- Images, National --- National identity --- National images --- National psychology --- Psychology, National --- Cross-cultural communication --- Office etiquette --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Anthropology --- Nationalism --- Social psychology --- Collective memory --- Ethnopsychology --- Exceptionalism --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Etiquette --- Anthropological aspects