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This book tackles the disconnect between social perceptions and expert knowledge regarding trade policy decisions. Using a Polish language internet database, the authors shed light on areas that need to be addressed when considering the adoption of particular trade policies by applying content and statistical analysis to produce an easy to deploy measure of populism in digital media, the "Media Populism Ratio". Defining a mismatch between social perception and expert knowledge may contribute to a better understanding of the controversies on free trade, as well as properly defining possible sources of populism and social conflicts - therefore also revealing some potential weaknesses in the trade policy implementation level which are at times neglected or underestimated. The book will be relevant to students and researchers interested in economic policy, economic narratives and cultural economics. Bogna Gawrońska-Nowak is Associate Professor and Head of the EURDATA Department at the Institute of Urban and Regional Development in Warsaw, Poland. Piotr Lis is Associate Professor at the School of Economics, Finance and Accounting and Associate of the Research Centre for Financial and Corporate Integrity at Coventry University, UK. Joanna Konieczna-Sałamatin is Associate Professor in the Faculty of Sociology at the University of Warsaw, Poland. She is Vice-President in charge of research at the Institute for Socio-Economic Enquiry (iSEE), Poland.

Philosophy and psychology of culture --- Sociology of culture --- Economic sociology --- Economic policy and planning (general) --- Economic structure --- Foreign trade. International trade --- Economics --- Mass communications --- Advertising. Public relations --- communicatie --- cultuur --- economie --- economische politiek --- PR (public relations) --- wereldeconomie --- internationale economie --- bedrijfscommunicatie