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Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of ""image"" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Social change --- Economic geography --- New York City --- Corrective advertising --- Advocacy advertising --- Mass media and business --- Public relations --- Contre-publicité --- Publicité-plaidoyer --- Médias et affaires --- Relations publiques --- New York (N.Y.) --- New York (N.Y.) dans la presse --- Press coverage. --- #SBIB:309H253 --- #SBIB:35H502 --- Business and mass media --- Business --- Corporate advocacy advertising --- Advertising --- Corporate speech --- Advertising, Corrective --- Counter advertising --- Deceptive advertising --- Externe communicatie: non-profit-sector --- Bestuur en samenleving: overheidscommunicatie --- Public relations. --- Contre-publicité --- Publicité-plaidoyer --- Médias et affaires --- New York (State) --- Press coverage --- New York (City) --- Ni︠u︡ Ĭork (N.Y.) --- Novi Jork (N.Y.) --- Nova Iorque (N.Y.) --- Nyu-Yorḳ (N.Y.) --- Nueva York (N.Y.) --- Nu Yorḳ (N.Y.) --- Nyuyok (N.Y.) --- Nuyorḳ (N.Y.) --- New York City (N.Y.) --- Niyū Yūrk (N.Y.) --- Niyūyūrk (N.Y.) --- Niu-yüeh (N.Y.) --- Nowy Jork (N.Y.) --- City of New York (N.Y.) --- New York Stad (N.Y.) --- نيويورك (N.Y.) --- Táva Nueva York (N.Y.) --- Nyu-York Şähäri (N.Y.) --- Нью-Йорк (N.Y.) --- Горад Нью-Ёрк (N.Y.) --- Horad Nʹi︠u︡-I︠O︡rk (N.Y.) --- Нью-Ёрк (N.Y.) --- Ню Йорк (N.Y.) --- Nova York (N.Y.) --- Çĕнĕ Йорк (N.Y.) --- Śĕnĕ Ĭork (N.Y.) --- Dakbayan sa New York (N.Y.) --- Dinas Efrog Newydd (N.Y.) --- Efrog Newydd (N.Y.) --- Nei Yarrick Schtadt (N.Y.) --- Nei Yarrick (N.Y.) --- Νέα Υόρκη (N.Y.) --- Nea Yorkē (N.Y.) --- Ciudad de Nueva York (N.Y.) --- Novjorko (N.Y.) --- Nouvelle York (N.Y.) --- Nua-Eabhrac (N.Y.) --- Cathair Nua-Eabhrac (N.Y.) --- Caayr York Noa (N.Y.) --- York Noa (N.Y.) --- Eabhraig Nuadh (N.Y.) --- Baile Eabhraig Nuadh (N.Y.) --- Нью Йорк балhсн (N.Y.) --- Nʹi︠u︡ Ĭork balḣsn (N.Y.) --- Шин Йорк (N.Y.) --- Shin Ĭork (N.Y.) --- 뉴욕 (N.Y.) --- Lungsod ng New York (N.Y.) --- Tchiaq York Iniqpak (N.Y.) --- Tchiaq York (N.Y.) --- New York-borg (N.Y.) --- Nuova York (N.Y.) --- ניו יורק (N.Y.) --- New York Lakanbalen (N.Y.) --- Lakanabalen ning New York (N.Y.) --- Evrek Nowydh (N.Y.) --- Nouyòk (N.Y.) --- Bajarê New Yorkê (N.Y.) --- New Yorkê (N.Y.) --- Mueva York (N.Y.) --- Sivdad de Mueva York (N.Y.) --- סיבֿדאד די מואיבֿה יורק (N.Y.) --- Sivdad de Muevah Yorḳ (N.Y.) --- מואיבֿה יורק (N.Y.) --- Muevah Yorḳ (N.Y.) --- Novum Eboracum (N.Y.) --- Neo-Eboracum (N.Y.) --- Civitas Novi Eboraci (N.Y.) --- Ņujorka (N.Y.) --- Niujorkas (N.Y.) --- Niujorko miestas (N.Y.) --- Niuiork (N.Y.) --- Њујорк (N.Y.) --- Njujork (N.Y.) --- Bandar Raya New York (N.Y.) --- Bandaraya New York (N.Y.) --- Nuoba Iorque (N.Y.) --- Нью-Йорк хот (N.Y.) --- Nʹi︠u︡-Ĭork khot (N.Y.) --- Āltepētl Yancuīc York (N.Y.) --- Niej-York (N.Y.) --- ニューヨーク (N.Y.) --- Nyū Yōku (N.Y.) --- ニューヨーク市 (N.Y.) --- Nyū Yōku-shi (N.Y.) --- NYC (N.Y.) --- N.Y.C. (N.Y.)
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Urban public spaces, from the streets and squares of Buenos Aires to Zuccotti Park in New York City, have become the emblematic sites of contentious politics in the twenty-first century. As the contributors to The City Is the Factory argue, this resurgent politics of the square is itself part of a broader shift in the primary locations and targets of popular protest from the workplace to the city. This shift is due to an array of intersecting developments: the concentration of people, profit, and social inequality in growing urban areas; the attacks on and precarity faced by unions and workers' movements; and the sense of possibility and actual leverage afforded by local politics and the tactical use of urban space. Thus, "the city"-from the town square to the banlieu-is becoming like the factory of old: a site of production and profit-making as well as new forms of solidarity, resistance, and social reimagining.We see examples of the city as factory in new place-based political alliances, as workers and the unemployed find common cause with "right to the city" struggles. Demands for jobs with justice are linked with demands for the urban commons-from affordable housing to a healthy environment, from immigrant rights to "urban citizenship" and the right to streets free from both violence and racially biased policing. The case studies and essays in The City Is the Factory provide descriptions and analysis of the form, substance, limits, and possibilities of these timely struggles.ContributorsMelissa Checker, Queens College and the Graduate Center of the City University of New York; Daniel Aldana Cohen, University of Pennsylvania; Els de Graauw, Baruch College, City University of New York; Kathleen Dunn, Loyola University ChicagoShannon Gleeson, Cornell University; Miriam Greenberg, University of California, Santa Cruz; Alejandro Grimson, Universidad de San Martín (Argentina); Andrew Herod, University of Georgia; Penny Lewis, Joseph S. Murphy Institute for Worker Education and Labor Studies, City University of New York; Stephanie Luce, Joseph S. Murphy Institute for Worker Education and Labor Studies, City University of New York; Lize Mogel, artist and coeditor of An Atlas of Radical Cartography; Gretchen Purser, Maxwell School of Citizenship and Public Affairs, Syracuse University
Land use, Urban --- Working class --- Urban poor --- Labor movement --- Labor and laboring classes --- Social movements
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Miriam Bird Greenberg's stunning first collection, which roves across a lush, haunting rural America both real and imagined, observed from railyards and roadsides, evokes the world of myth ("I'd spent my childhood / in a house made of bees; on hot days honey // dripped through cracks in the ceiling," she writes). Yet these capacious, exquisitely tensioned poems are rooted in Greenberg's experiences hitchhiking and hopping freight trains across North America, or draw from her informal interviews with contemporary nomads, hobos, and others living on society's edges. Beneath their surface runs a current of violence, whether at the hands of fate or men: she writes "Everyone knows // what happens to women // who hitchhike, constantly // trying a door to the other world made of lake / bottom or low forest, abandoned house // even wild animals / have rejected." The result is a queering of On the Road, a feminist Frank Stanford at once vulnerable and canny. Richly textured, In the Volcano's Mouth is an extraordinary portrait of life on the enchanted margins.
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This volume blends critical theoretical insight with a historically grounded comparative study to examine the form, trajectory, and contradictions of redevelopment efforts following the 9/11 and Hurricane Katrina disasters. Based on years of research in the two cities, Gotham and Greenberg contend that New York and New Orleans have emerged as paradigmatic crisis cities, representing a free-market approach to post-disaster redevelopment that is increasingly dominant for crisis-stricken cities around the world.
Urban renewal --- Disasters --- Urban policy --- Sociology, Urban --- Sociology & Social History --- Social Sciences --- Communities - Urban Groups --- Social aspects
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Environmental planning --- History of North America --- New Orleans --- New York City
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