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Organization theory --- Organization --- Organizational sociology --- Organisation --- Sociologie des organisations --- Organizational behavior --- Organization. --- Organizational behavior. --- Organizational sociology. --- 65.01 --- Technologie Technologie --- Prise de décision Beslissen --- Formation professionnelle Beroepsopleiding --- Conflits (gestion) Conflicthantering --- Stratégies (management) Strategieën (management) --- Management Management --- Culture d'organisation Organisatiecultuur --- leiding geven --- organisatieleer --- organisaties, verandering --- Organization (Sociology) --- Sociology of organizations --- Sociology --- Bureaucracy --- Behavior in organizations --- Management --- Psychology, Industrial --- Social psychology --- Methods and methodology. Theory and practice of organization --- 65.01 Methods and methodology. Theory and practice of organization

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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integra

reclame --- #KVHB:Marketing --- #KVHB:Merken --- Branding (Marketing) --- Corporate culture. --- Corporate image. --- Branding (Marketing). --- Corporate image --- Corporate culture --- Management Styles & Communication --- Management --- Business & Economics --- Entreprises --- Culture d'entreprise --- Stratégie de marque --- Image --- Stratégie de marque --- Brand name products --- Culture, Corporate --- Institutional culture --- Organizational culture --- Company image --- Corporate identity --- Marketing --- Advertising --- Corporations --- Organizational behavior --- Business anthropology --- Industrial design coordination --- Sociological aspects --- Public relations --- E-books

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Organization theory --- Sociologie des organisations --- Comportement organisationnel --- Organizational behavior --- Organizational sociology --- #SBIB:316.334.2A500 --- #SBIB:35H300 --- Organisatiesociologie: algemeen --- Organisatieleer: algemene werken --- Organization. --- Organizational behavior. --- Organizational sociology. --- Organization --- Organization (Sociology) --- Sociology of organizations --- Sociology --- Bureaucracy --- Behavior in organizations --- Management --- Psychology, Industrial --- Social psychology --- Organisation

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Quatrième de couverture : "« Théorie des organisations est unique parmi les manuels sur l organisation et le management. Il est à la pointe sur le plan théorique (...) et est écrit de façon à permettre une réelle réflexion à la fois sur la théorie scientifique et sur la pratique managériale. » (Rolf Lind, Stockholm School of Business). L'ouvrage présente les concepts clés des organisations (l'environnement, la stratégie et les objectifs, la technologie, la structure sociale, la culture et la structure physique), sous l angle de plusieurs paradigmes, en intégrant les apports les plus récents. Il permet de situer les différentes approches et conceptions de l organisation au regard de trois perspectives : moderniste, interprétativiste-symbolique et postmoderniste. Tout au long de sa lecture, le lecteur est invité à exploiter ses propres expériences afin de pouvoir développer lui-même des concepts et des théories qui lui permettront de comprendre et d agir au sein des organisations. Cette analyse extrêmement riche et exhaustive s'adresse aux étudiants en gestion et en sciences humaines et sociales ainsi qu à toute personne désirant développer une compréhension fine des organisations."

330.33 --- 338.1 --- prediction --- prediction. --- AA / International- internationaal --- 331.030 --- 330.2 --- 331.00 --- 330.00 --- 331.04 --- Conjunctuurschommelingen: algemeenheden. --- Economische analyse en research. Theorie van de informatie. --- Economische bewegingen: algemeenheden. --- Economische en sociale theorieën: algemeenheden. --- Langdurige bewegingen. --- Business cycles --- Economics --- 33 --- Conjunctuurschommelingen: algemeenheden --- Economische analyse en research. Theorie van de informatie --- Economische bewegingen: algemeenheden --- Economische en sociale theorieën: algemeenheden --- Langdurige bewegingen --- economie --- economische politiek --- Organizational behavior --- Organizational sociology --- Organization --- Models, Organizational --- Organization and Administration --- Organizational Culture --- management. --- management --- Modèles théoriques --- organizations --- Psychologie des organisations. --- resource management --- Social sciences --- Sociologie des organisations --- Organisation Organisatie --- Théorie de l'organisation Organisatietheorie --- Management Management --- Analyse organisationnelle --- Concept --- Théorie --- Methods engineering

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Organization --- Organizational behavior --- Organisation --- Comportement organisationnel --- Methodology --- Management --- Méthodologie --- Organizational sociology --- Methodology. --- Sociologie des organisations