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Lies we live by: defeating double-talk and deception in advertising, politics, and the media
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ISBN: 0415922801 Year: 2000 Publisher: New York, N.Y. Routledge

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Institutional video: planning, budgeting, production, and evaluation
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ISBN: 053412786X Year: 1991 Publisher: Belmont (CA) Wadsworth

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Present like a pro : the modern guide to getting your point across in meetings, speeches, and the media
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ISBN: 9798216000655 9798216131878 1440853290 Year: 2017 Publisher: New York : Praeger, Bloomsbury Publishing (US),

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Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues-including new media. In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs-in short, anyone who needs to put an idea before others-needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various media. Today's presentation is just as likely to be given over Skype or on YouTube as in a room, before a live audience. Present Like a Pro shares the expertise of a veteran presenter who knows what is demanded in today's marketplace and has lectured publicly, appeared on television, and testified before Congress. The straightforward, step-by-step instructions provide a sensible "plan of attack" for preparing and presenting. The ten techniques give readers the ability to simplify the challenge of presenting, to understand what works, and to develop an effective strategy for solving any presentation problems not directly covered in the book. Author Carl Hausman addresses all of the common problems for those new to presenting or working in a new environment, such as overcoming stage fright, injecting humor and wit into a presentation while delivering credible expertise, and winning over an inattentive, skeptical, or hostile audience.


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Crafting the news for electronic media : writing, reporting and producing
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ISBN: 053414358X Year: 1992 Publisher: Belmont, Calif. Wadsworth

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Write like a pro : ten techniques for getting your point across at work (and in life)
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ISBN: 9798216039617 1440844151 Year: 2016 Publisher: Santa Barbara, Calif. : London : Praeger, Bloomsbury Publishing (UK),

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"For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want.Presents a clear, no-nonsense guide to excellent writing using easily grasped tricks and techniques employed by top writers Encapsulates these key writing methodologies in ten basic techniques, each broken down into ten actionable steps Provides an immediate "take-away" and valuable, practical advice for becoming a better writer in each paragraph Describes and demonstrates the steps in a way that is memorable and even enjoyable to learn"-- "I've organized the principles of elegant writing into ten basic techniques. Each technique is explained in ten sets of instructions. When appropriate, which it usually is, I include an example clearly demonstrating how the principle being discussed has been used by an accomplished writer to great effect. But why my obsession with ten? I believe that as humans we are hard-wired to think and absorb in increments of ten"--

Metaphor and art : interactionism and reference in the verbal and nonverbal arts
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ISBN: 0521363853 9780521363853 Year: 1989 Publisher: Cambridge Cambridge University press

Charles S. Peirce's evolutionary philosophy
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ISBN: 0521415594 0521597366 0511570775 9780521597364 Year: 1993 Publisher: Cambridge : Cambridge University Press,

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In this systematic introduction to the philosophy of Charles S. Peirce, the author focuses on four of Peirce's fundamental conceptions: pragmatism and Peirce's development of it into what he called 'pragmaticism'; his theory of signs; his phenomenology; and his theory that continuity is of prime importance for philosophy. He argues that at the centre of Peirce's philosophical project is a unique form of metaphysical realism, whereby continuity and evolutionary change are both necessary for our understanding of experience. In his final chapter Professor Hausman applies this version of realism to contemporary controversies between anti-realists and anti-idealists. Peirce's views are compared to those of such contemporary figures as Davidson, Putnam, and Rorty. The book will be of particular interest to philosophers concerned with American philosophy and current debates on realism as well as linguists working in semiotics.

A discourse on novelty and creation
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ISBN: 902471723X 9401016666 Year: 1975 Publisher: The Hague Nijhoff

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Positive public relations.
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ISBN: 0830630953 Year: 1990 Publisher: Blue Ridge Summit Liberty hall press

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Public relations

The creativity question
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ISBN: 082230354X Year: 1976 Publisher: Durham : Duke University Press,

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