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Article
La décision d'émigrer : poids des structures démographiques, de l'appartenance ethnique et des caractéristiques individuelles
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Abstract
Dissertation
The attitude of consumers towards "Try before you buy" technology and how it impacts their purchasing behavior concerning make-up
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Authors:
Komarova, Olga
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Standaert, Willem
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Cadiat, Anne-Christine
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Lanotte, Quentin
Year: 2020 Publisher: Liège Université de Liège (ULiège)
Year: 2020 Publisher: Liège Université de Liège (ULiège)
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Abstract
This study explores the expectations and perceptions of customers regarding the « Try before you buy » technology. Moreover, this study also considers customers’ motivations and barriers concerning the adoption of this kind of technology and the impacts of it on their make-up purchasing behavior. In consideration is taken not only the online application, but also the application used in real life stores.
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