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Book
ISBN: 9782753300699 Year: 2008 Publisher: Paris : [S. l.] : Télémaque ; CB News,
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La publicité se nourrit de références en tout genre pour proposer des créations. Ce guide présente des annonces qui ont été vendues en tant qu'oeuvres originales à des agences ou ont concouru à des festivals pour récompenser leur créativité, celle-ci s'appuyant sur des références existantes. Avec des interwievs d'E. Hélias, B. Devarrieux, D. Beauclair, H. Pommier, Fred & Farid, O. Altmann, etc.
Plagiarism --- Creative ability --- Advertising --- Plagiat --- Créativité --- Publicité --- Catalogs --- Catalogues --- reclamevormgeving --- Advertising. Public relations --- Créativité --- Publicité --- advertising --- communication design
Book
ISBN: 9783899556902 Year: 2016 Publisher: Europe Maison Moderne
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Books about advertising are supposed to be a source of inspiration; yet here is one that takes the opposite tack. Not because the 572 ad campaigns compiled here are bad, au contraire: many have been presented at major festivals and some have even won awards. Whats really at stake here, is the matter of true originality: many of these not so creative efforts are actual reproductions. Whether they have been deliberately plagiarised or are the result of unlucky coincidence, is open to interpretation. Feel free to judge for yourself.
Advertising. Public relations --- commercial artists --- advertising --- commercial art --- print advertising --- commercials [oral or performed works] --- advertising artists --- Reclame --- Vormgeving --- China
Book
ISBN: 9783899554625 Year: 2012 Publisher: Berlin Gestalten
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In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subject s from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.
369.4 --- 754.11 --- affiches --- plagiaat --- reclame --- bedrijfseconomie, reclame, algemeen --- grafische vormgeving, reclame, volgens thema --- reclamevormgeving --- Advertising. Public relations --- advertising --- communication design
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