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When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy? The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.
Application software --- Software patterns. --- Web-based user interfaces --- Viral marketing. --- Development. --- Design. --- Contagious marketing --- Viral advertising --- Internet marketing --- Word-of-mouth advertising --- Web user interfaces --- WUIs (Web-based user interfaces) --- WUIs (Web user interfaces) --- User interfaces (Computer systems) --- Patterns, Software --- Computer software --- Development of application software --- Development --- Apple computer. --- Computer science. --- Software engineering. --- Apple and iOS. --- User Interfaces and Human Computer Interaction. --- Software Engineering/Programming and Operating Systems. --- Computer software engineering --- Engineering --- Informatics --- Science --- Microcomputers --- User interfaces (Computer systems). --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction
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PXL-IT 2015 --- programmeren --- Apps --- games --- websites
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"Exposing current work environments and practices, Too Fast to Think argues that these two elements are detrimental to and block creativity from flourishing. Employees are too busy, too overloaded with constant information, and too focused on analytical left brain thinking to allow for diffuse thinking, which is usually when creativity can flow uninterrupted and where the best ideas emerge. Author Chris Lewis promotes a model that re-balances left and right brain thinking, takes a holistic approach to the process of thoughts (including emotional thinking and wellbeing), and promotes eight traits that are inherently linked to creation and innovation. Supported by the latest research he teaches how to retrain the brain into allowing creative ideas to emerge, before being shut down by constant interruptions and self-doubts"-- "Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices. To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation"--
Creative ability. --- Psychology, Industrial. --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Psychology, Applied --- Industrial psychologists --- Creativeness --- Creativity --- Ability --- Creation (Literary, artistic, etc.) --- Creative ability --- Psychology, Industrial --- E-books
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When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy? The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.
Computer science --- Programming --- Computer. Automation --- computers --- informatica --- webdesign --- computerbesturingssystemen --- programmeren (informatica) --- software engineering --- computerkunde
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