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"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.
Social responsibility of business --- Small business --- Business planning --- Business ethics --- Management.
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Libéralisme économique --- BPB1006 --- US / United States of America - USA - Verenigde Staten - Etats Unis --- AA / International- internationaal --- 338.313 --- 330.52 --- 331.32 --- Economisch liberalisme --- Kapitalisme. --- Liberaal systeem. Neo-liberalisme. Theorie van de onderhandeling. --- Structuur van de economie. --- Political philosophy. Social philosophy --- Economics --- hospodársky liberalizmus --- ekonominis liberalizmas --- liberismo economico --- economisch liberalisme --- икономически либерализъм --- liberaliżmu ekonomiku --- ekonomiskais liberālisms --- gospodarski liberalizem --- hospodářský liberalismus --- gazdasági liberalizmus --- ekonomisk liberalism --- økonomisk liberalisme --- majanduslik liberalism --- liberalismo económico --- taloudellinen liberalismi --- Wirtschaftsliberalismus --- economic liberalism --- liberalizm gospodarczy --- економски либерализам --- liberalism economic --- liberalizëm ekonomik --- οικονομικός φιλελευθερισμός --- ekonomski liberalizam --- gospodarski liberalizam --- liberális gazdaságpolitika --- liberální ekonomie --- слободна конкуренција на пазарот --- neoliberismo economico --- слободни пазарни односи --- ekonomický liberalismus --- volné tržní vztahy --- пазарен либерализам --- либерална економија --- svobodné hospodářství --- liberismo --- Kapitalisme --- Liberaal systeem. Neo-liberalisme. Theorie van de onderhandeling --- Structuur van de economie --- liobrálachas eacnamaíoch --- Libéralisme économique
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Environmental economics --- Capitalism --- Economic forecasting --- Forecasting --- United States --- Economic policy --- 500 Milieu --- Political philosophy. Social philosophy --- Economics --- #A0009A --- 460 Economie --- 1993-2001 --- Twenty-first century --- Forecasts --- Economic forecasting - United States --- Capitalism - United States - Forecasting --- United States - Economic policy - 1993-2001
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Environmental protection. --- Industrial productivity. --- Technological innovations. --- Environmental Sciences and Forestry. Environmental Management --- Environmental Protection. --- technological changes --- Economic growth --- Resource allocation --- resource management --- energy --- Transport --- transport --- Natural resources --- Surveillance de l'environnement --- International cooperation --- Economic order --- Environmental protection. Environmental technology --- Human ecology. Social biology --- 504 --- 504.062 --- Milieu-economie 504.7:330 --- Maatschappelijke ontwikkeling 304 --- Energie 620.9 --- Vervoer 656 --- 504.062 Protection, rational use, restoration of natural resources. Sustainable development --- Protection, rational use, restoration of natural resources. Sustainable development --- 504 Environment. Environmental science --- Environment. Environmental science --- Productivité --- Innovations --- Environnement --- Protection --- Energy consumption --- Conservation of natural resources --- 339.9 --- broeikaseffect --- duurzame ontwikkeling --- economische politiek --- globalisering --- grondstoffenschaarste --- milieuproblematiek --- milieuvervuiling --- prognoses wereldeconomie --- rapport club van Rome --- welvaartseconomie --- 339.9 Buitenlandse economische betrekkingen. Internationale economische betrekkingen --- Buitenlandse economische betrekkingen. Internationale economische betrekkingen --- transport. --- #A9808A --- Green economics --- Transportation. --- ENERGY --- RESOURCES --- Sustainable development. --- Environmental impact charges. --- Materials. --- Communication and traffic. --- ENVIRONMENT --- Matter. --- Club of Rome --- TRADE --- Atoms --- Dynamics --- Gravitation --- Physics --- Substance (Philosophy) --- Communications industries --- Mass communication --- Traffic --- Communication --- Transportation --- Engineering --- Engineering materials --- Industrial materials --- Engineering design --- Manufacturing processes --- Eco-taxes --- Ecological taxes --- Ecotaxes --- Effluent charges --- Environmental exploitation charges --- Environmental impact fees --- Environmental taxes --- Green taxes --- Pollution charges --- User charges --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Public transportation --- Transportation, Primitive --- Transportation companies --- Transportation industry --- Locomotion --- Commerce --- Communication and traffic --- Storage and moving trade --- Materials --- Environmental aspects --- Economic aspects --- Monograph --- Club de rome
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1 The Next Industrial Revolution 2 Reinventing the Wheels: Hypercars and Neighborhoods 3 Waste Not 4 Making the World 5 Building Blocks 6 Tunneling Through the Cost Barrier 7 Muda, Service, and Flow 8 Capital Gains 9 Nature's Filaments 10 Food for Life 11 Aqueous Solutions 12 Climate: Making Sense and Making Money 13 Making Markets Work 14 Human Capitalism 15 Once Upon a Planet Notes References Index
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Economic forecasting --- Capitalism --- Twenty-first century --- Prévision économique --- Capitalisme --- Vingt et unième siècle --- Forecasts --- Prévisions --- United States --- Etats-Unis --- Economic policy --- Politique économique
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Rejects on different grounds nuclear energy :-danger for proliferation of nuclear armament.-IAEA and safeguards can't stop the arms race.-nuclear energy is economically spoken not efficient. We have to look for other ways to replace oil : savings, other energy sources. Especially the Third World has many possibilities for alternative energy. Criticizes the USA energy politics orienting on nuclearization.
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