Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. 'Psycholinguistic Phenomena in Marketing Communications' is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. 'Psycholinguistic Phenomena in Marketing Communications 'is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

Psycholinguistics --- Advertising. Public relations --- Advertising --- Psycholinguistics. --- Semantics. --- Language.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.

Consumer behavior --- Ethnology. Cultural anthropology --- Sociology of culture --- 658.8 --- 392 --- 316.62 --- Consumption (Economics) --- #SBIB:309H2812 --- #SBIB:316.7C121 --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Marketing. Sales. Selling. Distribution --- Zeden en gebruiken in het particuliere leven --- Sociaal gedrag. Leefstijl --- Marketing, consumentengedrag, consumentisme --- Cultuursociologie: gedragspatronen, levensstijl --- 316.62 Sociaal gedrag. Leefstijl --- 392 Zeden en gebruiken in het particuliere leven --- 658.8 Marketing. Sales. Selling. Distribution --- 392 Customs, manners, usage in private life --- Customs, manners, usage in private life

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior."-- Provided by publisher.

Consumers - Psychology --- Consumer behavior --- Consumers - Attitudes --- Consumers --- Consumer behavior. --- Psychology. --- Attitudes.