Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

**Pioneers of German Graphic Design** is the long overdue reference work about the origins of a visual language that did more to change the way we perceive aesthetics than any other movement before or since. For the first time, the fascinating story of German graphic design is told in full detail, conveying a meticulous picture of its development from the late monarchy to the outbreak of World War II.

The list of the era's innovations is impressive: as early as 1907, Peter Behrens created the world's first comprehensive corporate design. Other innovations followed at breakneck speed, as Lucian Bernhard prompted a design revolution with the concept of the object poster. The most important medium of the time, it introduced the aesthetic principles of reduction and minimalism. And then there were Wilhelm Deffke and Karl Schulpig, who invented the modern logo. Herbert Bayer, who created a new language of graphics at the Bauhaus, Jan Tschichold, who promoted the New Typography, and John Heartfield, the discoverer of the photomontage as a new means of visual communication. These and many other pioneers were caught up in an unprecedented spirit of transformation that emerged in the cities of Germany in the wake of the social sea-change of the day.

**Pioneers of German Graphic Design** includes more than 1,000 high-quality reproductions of iconic milestones in graphic design. Author Jens Müller successfully conveys the reasons for Germany's rise to become perhaps the most influential force in the emergence of modern design.

Vormgevers --- Grafische vormgeving --- Geschiedenis --- Duitsland --- Graphic arts --- 753.2 --- Behrens, Peter --- Ehmcke, F.H --- Bernhard, Lucian --- Klinger, Julius --- Gipkens, Julius --- Preetorius, Emil --- Hohlwein, Ludwig --- Schulpig, Karl --- Deffke,Wilhelm --- Bayer, Herbert --- Heartfield, John --- Tschichold, Jan --- Hadank, O.H.W --- Wiertz, Jup --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- History --- grafische vormgeving , geschiedenis, landen afzonderlijk --- posters --- logos --- graphic arts --- Deffke, Wilhelm --- Hadank, Oskar Hermann Werner --- Wiertz, Jupp --- Ehmcke, Fritz Hellmut --- Germany --- Vormgever --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Muller, described as the logo detective by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Figurative, Form, Effect, and Typographical. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Muller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay Wahrzeichen-Warenzeichen (Symbols-trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.https://www.amazon.com/Logo-Beginnings-Jens-M%C3%BCller/dp/3836582287

Logo --- Merk --- Geschiedenis --- Grafische vormgeving --- Pictogram --- Graphic signs --- Applied marketing --- Graphic arts --- logos --- graphic design --- corporate image --- branding --- anno 1800-1999

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Graphic arts --- posters --- film [discipline] --- graphic design --- Hillmann, Hans

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Design --- Grafische vormgeving --- Collectiebeleid --- Vormgeving

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Volume 1. "In this mighty first volume, Jens Müller traces 70 years of graphic design, designers, and developments from the late 19th century through the economic boom after World War II, spanning designs that would form the basis for further revolutions. Year-by-year spreads are combined with in-depth features on hundreds of landmark projects, profiles of industry leaders, as well as visual timelines of each decade."--Publisher's description. Volume 2. "This second volume rounds off the most comprehensive exploration of graphic design to date. Some 3,000 seminal designs from around the globe guide us in a visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key examples go under the microscope in detailed analyses, supported by 118 biographies of the era's most important designs, including Massimo Vignelli, Otl Aicher, Shin Matsunaga, Paula Scher, Neville Brody, and Stefan Sagmeister."--Publisher's description (dust jacket).

Graphisme --- Design graphique --- Affiche --- Logotype --- Caractère --- Publicité --- Emballage --- Identité visuelle --- Edition --- Graphic arts --- Commercial art --- Posters --- Graphic artists --- Arts graphiques --- Art publicitaire --- Affiches --- Graphistes --- History --- Biography --- Histoire --- Biographies --- Geschiedenis --- Grafische vormgeving --- Propaganda --- Advertising, Art in --- Advertising, Pictorial --- Advertising art --- Art, Commercial --- Art in advertising --- Commercial design --- Advertising --- Art --- Art and industry --- Visual communication --- Motion picture billboards --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- 766 <03> --- 76 "19" --- 76 "19" Grafische kunsten. Grafiek. Prentkunst--20e eeuw. Periode 1900-1999 --- Grafische kunsten. Grafiek. Prentkunst--20e eeuw. Periode 1900-1999 --- 766 <03> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Naslagwerken. Referentiewerken --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Naslagwerken. Referentiewerken --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Grafische kunst ; 1960 --- -Grafische kunst ; c.1900- c.1960 --- History. --- Oorlogspropaganda