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Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Web 2.0. --- Social media. --- Social status. --- Celebrities. --- Publicity. --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Propaganda --- Public relations --- Celebrity culture --- Celebs --- Cult of celebrity --- Famous people --- Famous persons --- Illustrious people --- Well-known people --- Persons --- Fan clubs --- Social standing --- Socio-economic status --- Socioeconomic status --- Standing, Social --- Status, Social --- Power (Social sciences) --- Prestige --- User-generated media --- Communication --- User-generated content --- World Wide Web --- Web 2.0 --- Social media --- Social status --- Celebrities --- Publicity --- Médias sociaux --- Statut social --- Célébrités --- Publicité --- Stratégie de marque

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A compelling firsthand investigation of how social media and big data have amplified the close relationship between privacy and inequality Online privacy is under constant attack by social media and big data technologies. But we cannot rely on individual actions to remedy this—it is a matter of social justice. Alice E. Marwick offers a new way of understanding how privacy is jeopardized, particularly for marginalized and disadvantaged communities—including immigrants, the poor, people of color, LGBTQ+ populations, and victims of online harassment. Marwick shows that few resources or regulations for preventing personal information from spreading on the internet. Through a new theory of “networked privacy,” she reveals how current legal and technological frameworks are woefully inadequate in addressing issues of privacy—often by design. Drawing from interviews and focus groups encompassing a diverse group of Americans, Marwick shows that even heavy social media users care deeply about privacy and engage in extensive “privacy work” to protect it. But people are up against the violation machine of the modern internet. Safeguarding privacy must happen at the collective level.

Computer security. --- Marginality, Social. --- Online social networks --- Privacy, Right of. --- Social media. --- Security measures.

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In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories ...

Online social networks --- Social media --- Social media.