Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.

Business planning. --- Consumer behavior. --- Consumers --- New products --- Product management. --- Attitudes. --- Management.