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Facebook is used by nearly 500 million people throughout the world. Once the preserve of youth, the largest increase in usage today is amongst the older sections of the population. This book examines how Facebook transforms the lives of particular individuals, but it also presents a general theory of Facebook as culture and considers the likely consequences of social networking in the future.

Mass communications --- Sociology of culture --- Social psychology --- Communication --- Online social networks --- Social interaction --- Facebook (Electronic resource) --- #SBIB:309H103 --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Information technology --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Social aspects --- Facebook (Online social network) --- فيس بوك (Electronic resource) --- Fīs būk (Electronic resource) --- Фейсбук (Electronic resource) --- Feĭsbuk (Electronic resource) --- Naaltsoos biniiʼ (Electronic resource) --- 페이스북 (Electronic resource) --- P'eisŭbuk (Electronic resource) --- פייסבוק (Electronic resource) --- フェイスブック (Electronic resource) --- Feisubukku (Electronic resource) --- Feisu bukku (Electronic resource) --- Фэйсбук (Electronic resource) --- Фејсбук (Electronic resource) --- Fejsbuk (Electronic resource) --- Virtual communities --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)

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Political philosophy. Social philosophy --- Sociology of culture --- Metaphysics --- material culture [discipline] --- Philosophy and psychology of culture --- materialism [cultural attitude] --- #SBIB:39A5 --- #SBIB:39A3 --- Kunst, habitat, materiële cultuur en ontspanning --- Antropologie: geschiedenis, theorie, wetenschap (incl. grondleggers van de antropologie als wetenschap) --- History of philosophy --- social anthropology

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Economic order --- Ethnology. Cultural anthropology --- Advertising --- Capitalism --- Consumer behavior --- Consumers --- Ethnology --- Soft drink industry --- Publicité --- Capitalisme --- Consommateurs --- Anthropologie sociale et culturelle --- Boissons gazeuses --- Marketing --- Comportement --- Industrie --- #SBIB:39A4 --- #SBIB:327.4H71 --- #SBIB:33H012 --- Toegepaste antropologie --- Derde wereld en wereldsysteem, internationale relaties --- Economische stelsels (Marxisme, capitalisme …) --- Marketing. --- Publicité --- Beverage industry --- Customers (Consumers) --- Shoppers --- Persons --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Market economy --- Economics --- Profit --- Capital --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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National consumption --- Consumer behavior --- Sociology of culture

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Material Culture and Mass Consumption offers an in-depth exploration of objects, objectification, ideology, and materialism in modern society. Drawing from Hegel, Marx, Munn, and Simmel, the discussion delves into the physicality of the material world and attempts to understand materialism as a form of cultural expression. Targeting mass production as the root of mass consumption, rather than the result, this book positions material goods at odds with genuine social interaction and questions these relationships from the abstract to the intensely specific.

National consumption --- Sociology of culture --- Social archaeology --- Material culture --- Consumption (Economics) --- Object (Philosophy) --- Philosophy --- 316.324.8 --- 330.567 --- -#SBIB:309H2812 --- #SBIB:316.7C121 --- #SBIB:309H040 --- Archaeology --- Culture --- Folklore --- Technology --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Post-industriele maatschappij --- Bestedingen. Consumptie. Verbruik. Overconsumptie. Onderconsumptie. Koopkracht. Bestedingsmotieven. Huishoudelijke uitgaven. Gebruik van diensten --- Marketing, consumentengedrag, consumentisme --- Cultuursociologie: gedragspatronen, levensstijl --- Populaire cultuur algemeen --- Methodology --- 330.567 Bestedingen. Consumptie. Verbruik. Overconsumptie. Onderconsumptie. Koopkracht. Bestedingsmotieven. Huishoudelijke uitgaven. Gebruik van diensten --- 316.324.8 Post-industriele maatschappij --- Consommation --- Culture matérielle --- Economie --- #SBIB:309H2812 --- Culture matérielle. --- Economie. --- Social archaeology - Philosophy