Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

Corporate Art; Corporate Art Index; Corporate Art Collection; Corporate Social Responsibility; Sustainability; Art Competition; Art Marketing; Art Space; Art Project; Digital Art; Corporate Communication; Corporate Identity; Corporate Image; Art Sponsoring; Art; Museum; Cultural Management; Art Management; Museum Management; Cultural Marketing --- Art Competition. --- Art Management. --- Art Marketing. --- Art Project. --- Art Space. --- Art Sponsoring. --- Art. --- Corporate Art Collection. --- Corporate Art Index. --- Corporate Communication. --- Corporate Identity. --- Corporate Image. --- Corporate Social Responsibility. --- Cultural Management. --- Cultural Marketing. --- Digital Art. --- Museum Management. --- Museum. --- Sustainability.