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"Ever since the creators of the animated television show South Park turned their lovingly sardonic gaze on the massively multiplayer online game World of Warcraft for an entire episode, WoW''s status as an icon of digital culture has been secure. My Life as a Night Elf Priest digs deep beneath the surface of that icon to explore the rich particulars of the World of Warcraft player''s experience." --Julian Dibbell, Wired "World of Warcraft is the best representative of a significant new technology, art form, and sector of society: the theme-oriented virtual world. Bonnie Nardi''s pioneering transnational ethnography explores this game both sensitively and systematically using the methods of cultural anthropology and aesthetics with intensive personal experience as a guild member, media teacher, and magical quest Elf." --William Sims Bainbridge, author of The Warcraft Civilization and editor of Online Worlds "Nardi skillfully covers all of the hot button issues that come to mind when people think of video games like World of Warcraft such as game addiction, sexism, and violence. What gives this book its value are its unexpected gems of rare and beautifully detailed research on less sensationalized topics of interest such as the World of Warcraft player community in China, game modding, the increasingly blurred line between play and work, and the rich and fascinating lives of players and player cultures. Nardi brings World of Warcraft down to earth for non-players and ties it to social and cultural theory for scholars. . . . the best ethnography of a single virtual world produced so far." --Lisa Nakamura, University of Illinois World of Warcraft rapidly became one of the most popular online world games on the planet, amassing 11.5 million subscribers--officially making it an online community of gamers that had more inhabitants than the state of Ohio and was almost twice as populous as Scotland. It''s a massively multiplayer online game, or MMO in gamer jargon, where each person controls a single character inside a virtual world, interacting with other people''s characters and computer-controlled monsters, quest-givers, and merchants. In My Life as a Night Elf Priest, Bonnie Nardi, a well-known ethnographer who has published extensively on how theories of what we do intersect with how we adopt and use technology, compiles more than three years of participatory research in Warcraft play and culture in the United States and China into this field study of player behavior and activity. She introduces us to her research strategy and the history, structure, and culture of Warcraft; argues for applying activity theory and theories of aesthetic experience to the study of gaming and play; and educates us on issues of gender, culture, and addiction as part of the play experience. Nardi paints a compelling portrait of what drives online gamers both in this country and in China, where she spent a month studying players in Internet cafes. Bonnie Nardi has given us a fresh look not only at World of Warcraft but at the field of game studies as a whole. One of the first in-depth studies of a game that has become an icon of digital culture, My Life as a Night Elf Priest will capture the interest of both the gamer and the ethnographer. Bonnie A. Nardi is an anthropologist by training and a professor in the Department of Informatics in the Donald Bren School of Information and Computer Sciences at the University of California, Irvine. Her research focus is the social implications of digital technologies. She is the author of A Small Matter of Programming: Perspectives on End User Computing and the coauthor of Information Ecologies: Using Technology with Heart and Acting with Technology: Activity Theory and Interaction Design. Cover art by Jessica Damsky

SOCIAL SCIENCE --- Anthropology / Cultural --- Computer games --- Virtual reality --- Visual anthropology --- Social Sciences --- Recreation & Sports --- Social aspects --- Visual anthropology. --- Social aspects. --- World of Warcraft. --- Korea (South) --- Ethnology --- USAMGIK --- United States Army Military Government in Korea --- Taehan Minʼguk --- Han guo --- Dae Han Min Kuk --- Tae Han Min Guk --- Daehan-Minʼguk --- South Korea --- Tai Han Min Kook --- South Korean Interim Government --- S.K.I.G. --- SKIG --- Nam Chosŏn Kwado Chŏngbu --- Namjosŏn --- Namjosŏn Kwado Chŏngbu --- Republic of Korea --- Da Han Minguo --- Daehan Min-kuk --- Daikan Minkoku --- ROK --- 대한민국 --- 大韓民國 --- 대한 민국 --- Daehanminguk --- World of Warcraft (Game) --- WoW (Game) --- Fantasy games --- Ȯmnȯd Solongos --- Emu̇nedu̇ Solungus --- Solongos (South) --- Solungus (South) --- Bu̇gd Naĭramdakh Solongos Uls --- Bu̇gu̇de Nayiramdaqu Solungus Ulus --- I︠U︡zhnai︠a︡ Korei︠a︡ --- Южная Корея --- Korei︠a︡ (South) --- Корея (South) --- BNSU --- БНСУ --- Video games

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Activity theory holds that the human mind is the product of our interaction with people & artifacts in everyday activity. This book makes the case for activity theory as a basis for understanding our relationship with technology. It describes activity theory's principles, history, & relationship to other theoretical approaches.

Human-computer interaction --- Design --- User interfaces (Computer systems) --- Action theory --- Human factors --- Technology --- Sociology --- Ethnology --- Attitude to Computers --- Anthropology, Cultural --- User-Computer Interface --- Primitive Societies --- Primitive Society --- Societies, Primitive --- Society, Primitive --- User Computer Interface --- Interface, User Computer --- Virtual Systems --- Interface, User-Computer --- Interfaces, User Computer --- Interfaces, User-Computer --- System, Virtual --- Systems, Virtual --- User Computer Interfaces --- User-Computer Interfaces --- Virtual System --- Speech Recognition Software --- Brain-Computer Interfaces --- Cultural Anthropology --- Material Culture --- Ethnography --- Culture, Material --- Ethnographies --- Material Cultures --- Qualitative Research --- General Social Development and Population --- Attitude to Computer --- Computer, Attitude to --- Computers, Attitude to --- to Computer, Attitude --- to Computers, Attitude --- Computers --- Arts, Industrial --- Industrial Arts --- Cloud Computing --- Cultural anthropology --- Races of man --- Social anthropology --- Anthropology --- Human beings --- Social theory --- Social sciences --- Applied science --- Arts, Useful --- Science, Applied --- Useful arts --- Science --- Industrial arts --- Material culture --- Goal-directed action --- Goal-directed behavior --- Theory, Action --- Psychology --- Interfaces, User (Computer systems) --- Human-machine systems --- Human factors in design --- Human engineering --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- User-centered system design --- Philosophy --- Design - Human factors

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#PBIB:2000.4 --- #SBIB:309H103 --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Technology --- Social aspects

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An exploration of a new division of labor between machines and humans, in which people provide value to the economy with little or no compensation.

E-books --- Labor theory of value. --- Technological innovation --- Capitalism. --- Economic aspects. --- Euro courses. --- Market economy --- Economics --- Profit --- Capital --- Marxian economics --- Surplus value --- Value --- Eurocourses. --- Euro courses (Commission of the European Communities. Joint Research Centre. Ispra Establishment) --- COMPUTER SCIENCE/Human Computer Interaction --- ECONOMICS/Labor Studies --- INFORMATION SCIENCE/Technology & Policy

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- Methods of culture / Tom Boellstorff ##- Play, community, and history / Bonnie A. Nardi ##- Play, community, and emergent cultures ##- Communities of play and the global playground ##- Virtual worlds, play ecosystems, and the ludisphere ##- Emergence in cultures, games, and virtual worlds ##- Reading, writing, and playing cultures ##- An imaginary homeland ##- Identity as place ##- The inner lives of avatars ##- Communities and cultures of play ##- Patterns of emergence ##- Productive play : cultural production, meaning-making, and agency ##- Porous magic circles and the ludisphere ##- Emergence as design material ##- Methodology : playing ethnography ##- Being Artemesia : my life as an avatar ##- Coda: Uru resurrection : applied cyberethnography as action research ##- Crafting cultures : emergence as design material ##- Global playgrounds and the "play turn" in culture.

Communities. --- Community life. --- Fantasy games --- Internet games --- Role playing --- Shared virtual environments --- Social aspects. --- Communities --- Community life --- Social aspects --- Jeux sur Internet --- Jeux de rôle (Jeux de société) --- Jeu de rôle --- Environnements virtuels partagés --- Communauté --- Aspect social --- Internet games - Social aspects --- Fantasy games - Social aspects --- Role playing - Social aspects --- Shared virtual environments - Social aspects --- Video games