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Ever since its foundation in 1990, design studio Visionandfactory has always played a prominent role in the Belgian and international graphic design scene. The studio’s key figure is Hugo Puttaert, designer, professor, editor, publisher and one of the sector’s movers and shakers. Instead of a complete overview, this book offers a selection, a kaleidoscopic view of Visionandfactory’s multifaceted output. The selected work is contextualised with texts by Rick Poynor and Steven Cleeren offering insight into the studio’s history and work processes as well as into Hugo Puttaert’s vision on design as a discipline and the social responsibility of the designer. With a split-fountain cover that changes colour when heated and hundreds of colour pages, this book provides a striking illustration of the credo that is so central to his vision, ‘Think in Colour’.

Puttaert, Hugo --- grafische vormgeving --- graphic design --- Graphic arts --- Arts graphiques --- Visionandfactory --- Belgium --- 21st century --- grafisch design --- grafisch ontwerp --- België --- twintigste eeuw --- eenentwintigste eeuw --- Puttaert Hugo --- 766.071 VISIONANDFACTORY --- 766.071 PUTTAERT --- 766.07 --- Grafische vormgevers ; 1990-2014 ; Hugo Puttaert --- Studio Visionandfactory --- Grafische vormgeving ; affiches ; 21ste eeuw --- Culturele affiches --- Boekdesign --- Logo's --- Belgische kunstenaars --- Puttaert, Hugo °1960 (°Brussel, België) --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Kleurenpsychologie