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ISBN: 0415316170 0415220955 Year: 2000 Publisher: London Routledge
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consumentengedrag --- consumentisme --- -Customers (Consumers) --- Shoppers --- -Marketing. Sales. Selling. Distribution --- -Behavior, Consumer --- Customers (Consumers) --- 659.113.25 --- 659.113.25 Research into consumer habits, demand, market trends etc. --- Research into consumer habits, demand, market trends etc. --- Consumer behavior --- Consumers --- 658.8 --- 659 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Consumer research --- Research --- Consumer behavior. --- Arbeids- en organisatiepsychologie --- Consumentengedrag. --- Research. --- Verkoops- en reclamepsychologie. --- Consommateurs --- Comportement --- Recherche
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Year: 1993 Publisher: Cambridge (Mass.): Marketing Science Institute
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Year: 1997 Publisher: S.l. Society for consumer psychology
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ISBN: 9786610023103 128004747X 1134374542 9786610047475 1280023104 0203380339 9780203380338 9780203569870 0203569873 0203338324 0415316170 9780415316170 9781134599035 113459903X 9781134598984 113459898X 9781134599028 1134599021 9780415220958 0415220955 6610047472 6610023107 9781134374540 9781280023101 0203388828 Year: 2003 Publisher: London New York Routledge
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What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject. Formerly only available in Hardback.
Marketing & Sales --- Commerce --- Business & Economics --- Consumer behavior. --- Consumers --- Research. --- Consumer research --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys
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Year: 1995 Publisher: Leuven : KUL. Departement toegepaste economische wetenschappen,
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Year: 1995 Publisher: Leuven: KUL. Departement toegepaste economische wetenschappen,
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Production management --- Consumer behavior --- Product strategy
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Year: 1995 Publisher: Leuven Katholieke Universiteit Leuven
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Year: 1995 Publisher: Leuven KUL. Departement toegepaste economische wetenschappen
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Year: 1995 Publisher: Leuven KUL. Departement toegepaste economische wetenschappen
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