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Aric Rindfleisch, a professor of marketing at the University of Illinois in Urbana Champaign, discusses his project pertaining to customer orientation in the realm of downloadable designs for 3D-printed objects.

Three-dimensional printing --- Printing industry --- Equipment and supplies. --- Customer services --- Research.

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Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Marketing. --- Digital media.