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Contents Outstanding Events Sell Sponsorship The Sponsorship Marketing Plan Research: The Sponsor's Perspective The Effective Sponsorship Proposal Benefits: The Formula for Sponsorship Success and Growth Creating the Proper Image in the Eyes of Your Sponsors The Creative Approach to Sponsorship The Keys to Successful Sponsorship Sales The Legal Issues in Event Sponsorship The Staff - Sponsor-Client Relationship The Law of Return: How to Keep Sponsors Coming Back The Sponsorship Evaluation Process The Globalization of Event Sponsorship The Importance of Networking The Future of Global Event Sponsorship Appendices Resources - Sponsorship Books for Event Managers Periodicals for Event Managers Organizations and Resources for Event Managers Directories for Event Managers Web Sites for Event Managers Video Resources for Sponsorship Sample Sponsorship Proposal Sample Letter of Agreement, Creative Strategies Group, Denver Sample Contract, Portland Rose Festival Sample Benefit Report, Three Rivers Festival, Pittsburgh

Corporate sponsorship. --- Special events. --- Evenementen --- Sponsoring. --- Organisatie. --- Sponsoring --- Evenementen ; organisatie --- Marketing --- Parrainage publicitaire --- Evénements spéciaux --- 796.078 --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 796.078 Sportsponsoring. Stimulering van de sport --- Sportsponsoring. Stimulering van de sport --- Evenementenmarketing --- Sponsoring (alle aspecten) --- Evenement