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'Fake Geek Girls' offers a timely survey of the gendered tensions underpinning the media industry's embrace of fans as tastemakers and promotional partners over the past decade as fan culture has moved from the margins to the mainstream. Through an exploration of the subtle and interconnected ways in which media industries, journalists, and other fans have cultivated an androcentric vision of fan identity and participation, this work surveys the politics of participation within contemporary fan cultures and reasserts the importance of feminism to fan studies.

OTP. --- Pinterest. --- Web 2.0. --- affirmational. --- co-opted. --- convergence culture industry. --- convergence culture. --- culture industry. --- enunciative fan production. --- everyday cosplay. --- fan culture. --- fan fashion. --- fan fragility. --- fan labor. --- fan studies. --- fanboy auteur. --- fantrepreneur. --- feminism. --- gender. --- hegemonic masculinity. --- idiot nerd girl. --- incorporation. --- marginalized fans. --- media industry. --- meme. --- moderator. --- privileged fans. --- resistance. --- spreadable misogyny. --- terms and conditions. --- transformative.

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In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans’ relationship to these items and industries. Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.

Fashion design --- Costume design --- Fashion --- Fans (Persons) --- Subculture --- Popular culture --- Beauty culture --- Self-perception --- Social aspects --- Clothing --- Self-concept --- Self image --- Self-understanding --- Perception --- Self-discrepancy theory --- Self-evaluation --- Cosmetology --- Beauty, Personal --- Beauty shops --- Cosmetics --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Subcultures --- Ethnopsychology --- Social groups --- Counterculture --- Aficionados --- Devotees --- Enthusiasts (Fans) --- Supporters (Persons) --- Persons --- Hobbyists --- Style in dress --- Clothing and dress --- Design --- Clothing design --- Dress design

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Social sciences (general) --- Mass communications

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Managing the Spino-Pelvic-Hip Complex is based on the author's extensive clinical experience of assessing and treating athletes at all levels. For nearly 20 years his work has been in the field of high-performance sport. That experience has informed his clinical reasoning and treatment philosophies which are also based upon lessons learnt from challenging the science through a Doctor of Philosophy degree.

Osteopathic orthopedics --- Manipulation, Osteopathic