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Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.

Search engines --- Internet searching --- Google (Firm) --- 002 --- Informatieverzorging i. v. m. documentatie --- 002 Informatieverzorging i. v. m. documentatie --- Agents, Search --- Engines, Search --- Search agents --- Electronic information resource searching --- Information filtering systems --- Searching the Internet --- Web searching --- World Wide Web searching --- Google Inc. --- جوجل (Firm) --- Jūjil (Firm) --- Jūjal (Firm) --- شركة جوجل المحدودة --- Sharikat Jūjil al-Maḥdūdah --- Sharikat Jūjal al-Maḥdūdah --- Gugolu (Firm) --- Гугъл (Firm) --- Gugŭl (Firm) --- Кукăль (Firm) --- Kukălʹ (Firm) --- گوگل (Firm) --- شرکت گوگل --- Shirkat-i Gūgul --- 구글 (Firm) --- Kugŭl (Firm) --- גוגל (Firm) --- Gugel (Firm) --- グーグル (Firm) --- Gūguru (Firm) --- Гугл (Firm) --- Gugl (Firm) --- Search engines. --- Internet searching.

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Beneficial to scholars and students in the fields of media and communication, politics and technology, this book outlines the significant role of search engines in general and Google in particular in widening the digital divide between individuals, organisations and states. It uses innovative methods and research approaches to assess and illustrate the digital divide by comparing the popular search queries in Google and Yahoo in different countries as well as analysing the various biases in Google News and Google Earth.