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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.Bron : http:/:www.bol.com

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Marketing --- Professions --- Industrial management. --- Management. --- Marketing.

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This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Branding --- Marketing --- Verkoopmanagement --- Merkenmanagement --- Product strategy

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Digital communications --- Video recordings --- Computer file sharing --- Information technology --- Interactive computer systems --- Social aspects. --- Social aspects. --- Social aspects. --- Social aspects. --- Social aspects.

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Geology --- Thorium ores