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ISBN: 0803957521 080395753X Year: 1995 Publisher: Thousand Oaks, Calif. London New Delhi Sage
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Communication in marketing. --- Consumer behavior. --- Marketing --- Social Sciences and Humanities. Consumer Studies --- Social aspects. --- Consumer Behaviour --- Consumer Behaviour. --- Communicatie in marketing --- Consumer behavior --- Social aspects --- Communication in marketing --- #SBIB:309H2812 --- #SBIB:316.7C120 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing, consumentengedrag, consumentisme --- Cultuursociologie: algemene en theoretische werken
Book
ISBN: 1315563940 1317190521 131719053X Year: 2017 Publisher: New York, N.Y. : Routledge,
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Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.
Consumer behavior --- Branding (Marketing) --- Culture --- Research. --- Economic aspects.
ISBN: 9780897896825 Year: 2002 Publisher: Westport, Conn. Bergin & Garvey
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Explores the opportunities and challenges facing ethnographic researchers and designers who are learning to collaborate as they create breakthrough ideas.
productontwikkeling --- anthropology --- industriële vormgeving --- industrial design --- Materials sciences --- antropologie --- Architecture --- productstrategie
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ISBN: 1134091141 041582883X 0203366301 1134091079 Year: 2014 Publisher: London ; New York : Routledge, Taylor & Francis Group,
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Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.
Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic are
Marketing --- Social marketing. --- Moral and ethical aspects.
ISBN: 033376014X Year: 2001 Publisher: Basingstoke Palgrave
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Mass communications --- Communication in marketing --- -Semiotics --- -#SBIB:021.AANKOOP --- #SBIB:309H2820 --- #SBIB:309H503 --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Marketing --- De reclameboodschap: algemene werken --- Semiotiek, semiologie --- Semiotics --- #SBIB:021.AANKOOP
Book
ISBN: 9780415776400 9780203886809 0415776406 0203886801 Year: 2009 Publisher: London ; New York : Routledge,
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Consumer behavior --- Consumption (Economics) --- Consommateurs --- Consommation (Economie politique) --- Congresses --- Congresses. --- Comportement --- Congrès --- Congrès
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