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Advertising, promotion and supplemental aspects of integrated marketing communications
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ISBN: 0030352711 9780030352713 Year: 2003 Publisher: Cincinnati (Ohio) South-Western Publishing Company


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Promotion management and marketing communications.
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ISBN: 0030266432 Year: 1990 Publisher: Chicago (Ill.) : Dryden press,

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Advertising promotion : supplemental aspects of integrated marketing communications
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ISBN: 0030211131 Year: 2000 Publisher: Fort Worth (Tex.) : Dryden press,

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Advertising, promotion, and supplemental aspects of integrated marketing communications.
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ISBN: 0030103525 Year: 1997 Publisher: Fort Worth Dryden press

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Book
Promotion management and marketing communications.
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ISBN: 0030694140 Year: 1986 Publisher: Chicago (Ill.) : Dryden press,

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Book
1986 AMA educators'proceedings
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Year: 1986 Publisher: Chicago American Marketing Association

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