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Telecommunication technology --- Computer architecture. Operating systems --- Competition. --- Globalization --- International business enterprises --- Strategic planning. --- Economic aspects. --- Management.
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Internet marketing. --- Communication in marketing. --- World Wide Web. --- Internet --- Marketing sur Internet --- Communication en marketing --- World Wide Web (Système d'information) --- Communication in marketing --- Internet marketing --- World Wide Web --- #SBIB:003.AANKOOP --- #SBIB:309H1713 --- #SBIB:309H2812 --- Online marketing --- Web marketing --- World Wide Web marketing --- W3 (World Wide Web) --- Web (World Wide Web) --- World Wide Web (Information retrieval system) --- WWW (World Wide Web) --- DARPA Internet --- Internet (Computer network) --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Marketing, consumentengedrag, consumentisme --- Electronic commerce --- Marketing --- Hypertext systems --- Multimedia systems --- Wide area networks (Computer networks) --- Marketing et nouvelles technologies
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Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact,
Cell phone equipment industry --- Cell phone systems. --- Telecommunication --- Management. --- Nokia (Firm)
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Competition. --- Mobile communication systems. --- Wireless Internet.
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