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"The American Comic Book Industry and Hollywood is the first book to provide an industry perspective on the resurgence of comic books and their hugely successful Hollywood adaptations. It provides an accessible overview, including interviews with industry professionals and detailed case studies such as Batman, The Walking Dead, and Marvel"-- The American Comic Book Industry and Hollywood traces the evolving relationship between the American comic book industry and Hollywood from the launch of X-Men, Spider-Man, and Smallville in the early 2000s through the ascent of the Marvel Cinematic Universe, the Arrowverse, and the Walking Dead Universe in the 2010s.Perren and Steirer illustrate how the American comic book industry simultaneously has functioned throughout the first two decades of the twenty-first century as a relatively self-contained business characterized by its own organizational structures, business models, managerial discourses, production cultures, and professional identities even as it has remained dependent on Hollywood for revenue from IP licensing. The authors' expansive view of the industry includes not only a discussion of the “Big Two,” Marvel/Disney and DC Comics/Time Warner, but also a survey of the larger comics ecosystem. Other key industry players, including independent publishers BOOM! Studios, IDW, and Image, digital distributor ComiXology, and management-production company Circle of Confusion, all receive attention. Drawing from interviews, fieldwork, archival research, and trade analysis, The American Comic Book Industry and Hollywood provides a road map to understanding the operations of the comic book industry while also offering new models for undertaking trans- and inter-industrial analysis.

Comic books, strips, etc --- Motion picture industry --- Motion pictures and comic books --- History --- Influence --- Publishing. --- Comic books, strips, etc. --- History. --- Influence.

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Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries.

Selling --- Mass media --- Retail trade --- Electronic commerce --- Economic aspects --- E-books --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Retail industry --- Retailing --- Marketing --- Shopping centers --- Wholesale trade --- Electronic commerce. --- Retail trade. --- Economic aspects. --- Mass media. --- Mass media Economic aspects --- Mass Media --- Retail Trade --- Electronic Commerce --- Business & Economics --- Business & economics --- Sale, media retail, popular culture, consumers, consumer culture, digital age, books, DVDs, video games, lifestyle products, toys, media circulation, digital platforms, retail institutions, contemporary culture industries, media.