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This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Organization. --- Corporations-Finance. --- Corporate Finance. --- Organisation --- Management --- Planning. --- Corporations—Finance. --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization

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Consumer behavior.

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658.81 --- 659.12 --- Advertising --- -Body language --- #SBIB:309H2820 --- #SBIB:309H53 --- Kinesics --- Nonverbal communication (Psychology) --- Interpersonal communication --- Nonverbal communication --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sales organization --- Concept and design in advertising --- Psychological aspects --- De reclameboodschap: algemene werken --- Niet-verbale communicatie --- Body language. --- Psychological aspects. --- 659.12 Concept and design in advertising --- 658.81 Sales organization --- Body language

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Advertising. Public relations --- reclameboodschappen --- non-verbale communicatie --- adverteren

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Adult education --- Continuing education --- Lindeman, Eduard.