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In The Public Life of the Fetal Sonogram, medical anthropologist Janelle S. Taylor analyzes the full sociocultural context of ultrasound technology and imagery. Drawing upon ethnographic research both within and beyond the medical setting, Taylor shows how ultrasound has entered into public consumer culture in the United States. The book documents and critically analyzes societal uses for ultrasound such as nondiagnostic "keepsake" ultrasound businesses that foster a new consumer market for these blurry, monochromatic images of eagerly awaited babies, and anti-abortion clinics that use ultrasound in an attempt to make women bond with the fetuses they carry, inciting a pro-life state of mind. This book offers much-needed critical awareness of the less easily recognized ways in which ultrasound technology is profoundly social and political in the United States today.

Ultrasonography, Prenatal --- Mothers --- Marketing of Health Services. --- Commodification. --- Fetus --- Foetus --- Unborn child --- Embryology --- Reproduction --- Marketing Services, Health --- Marketing, Health Services --- Services, Health Marketing --- Health Services Marketing --- Health Marketing Service --- Health Marketing Services --- Marketing Service, Health --- Health Care Sector --- psychology. --- statistics & numerical data. --- Ultrasonic imaging --- Social aspects. --- Psychological aspects. --- Échographie --- aspect social.