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Advertising --- 658.81 --- 658.81 Sales organization --- Sales organization --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Economic aspects&delete& --- Congresses --- Advertising. Public relations --- Economic aspects

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The discipline of economics suffers from a great deal of dissention among its practitioners. There are a number of economic fields that challenge the validity of "neoclassical economics" or what can be called "main-stream economics." The neoclassical school, which emerged in the 1870s, advanced the study of economics by developing a theory of value based on utility. The earlier classical school saw value as based on the labor content of goods. Neoclassical economics is what college students are taught in their courses on microeconomics. Instruction in microeconomics is centered on the principle that, for any good, price will adjust until supply equals demand. Challenges to this principle come from several sources: behavioral economics, neuroeconomics, Austrian economics, Keynesian economics, and others. A common thread running through these fields is that neoclassical economics rests on unrealistic assumptions and must therefore be questioned for its usefulness.This book argues that, contrary to the critics, neoclassical economicsis the only method available to economists for bringing about rational economic policy choices. Irrational policy choices are the result of voters and politicians letting sentiments, as Adam Smith defined them, get in the way of rational thought. Neoclassical economics predicts that minimum wage laws will cause unemployment of low-wage workers. Yet minimum wage laws remain popular with both voters and politicians. It is the job of economists to question this popularity.

Economics --- Neoclassical school of economics. --- Keynesian economics. --- Economics. --- Philosophy.

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The task of macroeconomics is to provide the tools for understanding the performance of the aggregate economy, as measured by production, employment, inflation, and other economic indicators. Most books on this topic compare different theories of macroeconomic performance, under alternative assumptions about how individual consumers, workers and investors adjust to the economic environment in which they find themselves. This book brings these theories together under one methodological roof, where the choices made by economic agents depend on their varying perceptions of the economic constraints they face, combining new classical principles, under which the economy operates at full employment, with theories that allow for extended periods of underemployment brought about by mixed signals from workers and employers. The book takes up modern monetary theory and its bearing on the massive deficits run up the federal government over the ongoing 'corona contraction' and the earlier 'great contraction'. Thee author also reviews the policy interventions undertaken by the federal government during these contractions, with a view toward assessing their effectiveness.

Macroeconomics.

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