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Intercultural communication --- Public relations --- Relations publiques --- Communication interculturelle --- Cross-cultural studies --- Handbooks, manuals, etc. --- Etudes transculturelles --- Guides, manuels, etc. --- Internationale public relations --- Interculturele communicatie --- Afrika --- Europa --- Azië --- Amerika --- Internationalisering --- Kunst --- Nederland --- China --- Crisis --- Cultuur --- Autisme --- Kind --- Samenleving --- Technologie --- Wetenschap --- Historische kritiek --- Vietnam --- Zuid-Afrika --- Kust --- Maatschappij --- Geschiedenis --- Voorlichting --- Literatuur
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Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practicesBron : http:///www.amazon.com
Public relations --- Intercultural communication. --- Relations publiques --- Communication interculturelle --- Internationale public relations --- Interculturele communicatie --- Cultuurstudies --- Organisatiecultuur --- Cultuurstudie
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Public relations --- PR (public relations) --- Advertising. Public relations --- communicatiemanagement --- Mass communications --- Europe --- Communicatiemanagement --- Communicatie --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Cross-cultural studies --- #SBIB:044.AANKOOP --- #SBIB:309H252 --- Externe communicatie (incl. public relations) --- 366.42 --- communicatie --- Europa --- PR --- public relations --- Internationale public relations --- Geschiedenis --- E-books --- Crisis --- Cultuur --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Public relations - Cross-cultural studies --- Public relations - Europe
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#SBIB:033.AANKOOP --- #SBIB:309H270 --- #SBIB:309H2812 --- #SBIB:324H60 --- Politieke communicatie: algemene werken --- Marketing, consumentengedrag, consumentisme --- Politieke socialisatie --- Campaign management --- Communication in politics --- Political communication --- Political science --- Political campaigns --- Management
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Communication in politics --- Campaign management --- Political campaigns --- Management --- Political communication --- Political science --- E-books
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The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-* the contribution of public relations to strategic management in
Corporations --- Public relations --- Advertising. Public relations --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Business enterprises --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Strategisch management --- Duitsland --- Oostenrijk --- Internationale public relations --- Geschiedenis --- Onderzoek --- Public relationsonderzoek --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Ontwikkeling --- Leerlijn --- Kostenbeheersing --- Corporations - Public relations - Congresses. --- Public relations - Congresses.
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Public relations --- Lobbying --- Corporate communication --- Communicatie --- Trend --- Communicatie-onderzoek --- Public relationsonderzoek
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Public relations --- Lobbying --- Communicatiemanagement --- Corporate communication --- Lerende organisatie
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