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Decode the data landscape. Reboot your sales and marketing.Prepare for the era of AIBeing obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change.In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data - the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms.In Obsessed, we demystify the complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that focus on value? How do you infuse Artifical Intelligence capabilities into your organization? Can you see GDPR as an enabler? Finally, we need a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long term thinking and customer relationships based on value rather than short term. And that’s when you truly start rebooting your revenue engine. (flaptekst)

Marketing --- AI, data, change, cultuur, gedrag, innovatie, strategie, succes --- klantenkring --- gegevensverwerking --- artificiële intelligentie --- GDPR (general data protection) --- clientèle --- traitement des données --- intelligence artificielle --- RGPD (règlement général de protection des données --- kunstmatige intelligentie --- inteligência artificial --- mesterséges intelligencia --- inteligencia artificial --- tekoäly --- sztuczna inteligencja --- вештачка интелигенција --- umetna inteligenca --- mākslīgais intelekts --- artificial intelligence --- umělá inteligence --- künstliche Intelligenz --- inteligență artificială --- tehisintellekt --- изкуствен интелект --- artificiell intelligens --- intleacht shaorga --- intelligenza artificiale --- intelliġenza artifiċjali --- umelá inteligencia --- dirbtinis intelektas --- τεχνητή νοημοσύνη --- umjetna inteligencija --- inteligjencë artificiale --- kunstig intelligens --- calcolatore di quinta generazione --- συστήματα λήψης αποφάσεων --- sistema inteligente --- ayuda a la decisión --- sistem expert --- ajuda à decisão --- ekspertinė sistema --- expert system --- szakértői rendszer --- συστήματα εμπειρογνώμονες --- expertsystem --- strumento di aiuto alla decisione --- wissensbasierendes System --- IA --- Expertensystem --- KI --- konstgjord intelligens --- expertný systém --- sistem ekspert --- asiantuntijajärjestelmä --- sistema experto --- systeemexpert --- ekspertsistēma --- ekspertsüsteem --- système expert --- sistema esperto --- Entscheidungshilfe --- aide à la décision --- sistema di supporto alle decisioni --- τεχνητή ευφυΐα --- expertní systém --- Datenverarbeitung --- обрада података --- obdelava podatkov --- përpunim të të dhënave --- duomenų apdorojimas --- databehandling --- procesarea datelor --- trattamento dei dati --- επεξεργασία δεδομένων --- data processing --- processamento de dados --- proċessar tad-data --- обработка на данни --- obrada podataka --- обработка на податоци --- tratamiento de datos --- zpracování dat --- tietojenkäsittely --- adatfeldolgozás --- andmetöötlus --- spracovanie údajov --- datu apstrāde --- próiseáil sonraí --- przetwarzanie danych --- traitement électronique des données --- trattamento elettronico dei dati --- tratamiento electrónico de datos --- elektronické spracovanie údajov --- automatizované spracovanie údajov --- автоматска обработка на податоци --- automatska obrada podataka --- elektronikus adatfeldolgozás --- automatiseeritud andmetöötlus --- automātiskā datu apstrāde --- elektronička obrada podataka --- beeldverwerking --- tratamento de imagem --- elektroniskā datu apstrāde --- automatinis duomenų apdorojimas --- përpunim automatik i të dhënave --- automatic data processing --- electronic data processing --- adatkezelés --- automaatne andmetöötlus --- automaattinen tietojenkäsittely --- επεξεργασία εικόνων --- përpunim elektronik i të dhënave --- prelucrarea automată a datelor --- tratamento eletrónico dos dados --- traitement des images --- tratamento dos dados --- procesarea automată a datelor --- processamento informático --- elaborazione dei dati --- billedbehandling --- elektronické zpracování dat --- procesarea electronică a datelor --- elektrooniline andmetöötlus --- elektronische Datenverarbeitung --- Bildverarbeitung --- elektroninis duomenų apdorojimas --- tratamento de dados --- bildbehandling --- trattamento delle immagini --- automatické zpracování dat --- elektronische gegevensverwerking --- tratamiento de gráficos --- ügyfél --- Kundschaft --- πελατεία --- clienți --- stranke --- kunder --- kupac --- клиенти --- klientë --- asiakkaat --- клиентела --- klientela --- kliendid --- zákazníci --- klienti --- pirkėjai --- clientela --- klijenti --- kundekreds --- клијентела --- customers --- asiakassuhteiden hoito --- odnosi s strankami --- vzťahy so zákazníkmi --- gestión de la clientela --- soddisfazione della clientela --- gestione dei rapporti con la clientela --- sodisfazzjoni tal-klijenti --- rapporti con la clientela --- ryšiai su klientais --- asiakassuhteet --- satisfacción del cliente --- klientūra --- kundkrets --- kliendihaldus --- zadowolenie klientów --- διαχείριση της πελατείας --- správa zákazníků --- Kundenbeziehungen --- kundetilfredshed --- kundestyring --- administración de clientes --- gestão de clientes --- удовлетворение на клиентите --- Kundenzufriedenheit --- cliënteel --- купци --- kliendisuhete juhtimine --- управление на клиентите --- gestionarea clienților --- relación con el cliente --- ġestjoni tar-relazzjonijiet mal-klijenti --- klientelë --- задовољство купаца --- relacje z klientami --- përmbushje e nevojave të klientëve --- klientų pasitenkinimas --- klantentevredenheid --- riadenie vzťahov so zákazníkmi --- administrim i marrëdhënieve me klientët --- asiakassuhteiden hoitaminen --- странки --- satisfaction de la clientèle --- ικανοποίηση της πελατείας --- kliendirahulolu --- gestion de la clientèle --- kundrelationer --- ügyfélkapcsolat-menedzsment --- carteira de clientes --- clientele --- relation avec la clientèle --- spokojenost zákazníků --- CRM --- односи са купцима --- customer management --- kliendisuhted --- διαχείριση των σχέσεων με την πελατεία --- ügyfélszolgálat --- upravljanje odnosov s strankami --- kundtillfredsställelse --- klientai --- klienci --- administrim i klientëve --- relatie met de klant --- σχέση με την πελατεία --- klantenbeheer --- customer relationship management --- ryšių su klientais vadyba --- asiakastyytyväisyys --- satisfação do cliente --- kundeforhold --- relação com o cliente --- mušterija --- gestión de las relaciones con los clientes --- gestion de la relation client --- ġestjoni tal-klijenti --- tarbijaskond --- купувачи --- satisfacerea clienților --- gestão da relação com o cliente --- asiakashallinto --- kundhantering --- klijentela --- gestionarea relației cu clienții --- administración de las relaciones con los clientes --- GRC --- vevőközönség --- gestión de clientes --- upravljanje s strankami --- vevőkör --- отношения с клиентите --- asiakaskunta --- relazzjonijiet mal-klijenti --- Kundenverwaltung --- attiecības ar klientiem --- klientu apkalpošana --- řízení vztahů se zákazníky --- clients --- relație cu clienții --- customer relations --- Kundenmanagement --- spokojnosť zákazníkov --- ügyfélkapcsolat --- marrëdhënie me klientët --- klientu apmierinātība --- zadovoljstvo strank --- AMK --- Management der Kundenbeziehungen --- clientelă --- riadenie zákazníkov --- ügyfélkör --- uspokojenie zákazníkov --- attiecību ar klientiem vadība --- customer satisfaction --- styring af kundeforhold --- vztahy se zákazníky --- klientuur --- zarządzanie relacjami z klientami --- gestione della clientela --- управление на отношенията с клиентите --- zarządzanie klientami --- Artificiële intelligentie --- custaiméirí