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Due to obesity rates increasing and its negative health consequences, consumers are willing to purchase more healthy products (Van Doorn & Verhoef, 2011). However, consumers encounter difficulty when identifying healthy products (International Food Information Council 2012). Hence, information about the product’s nutrients has gained a lot of attention (Newman et al., 2014). Health symbols are an example of nutrition information and are an initiative to encourage manufacturers and retailers to improve their products, while helping consumers identify healthy options (Choices Programme, 2014). The aim of this research is to explore the influence of health symbols towards consumers’ purchase intention. This was done with the help of an online questionnaire and by analyzing the difference in purchase intention towards different products varying in brand type and product type. However, results of this research indicated that adding a health symbol decreased consumers’ purchase intention. Moreover, there was no difference in purchase intention between national brands and private labels with a health symbol. Furthermore, for hedonic products there also was no difference in purchase intention, yet for utilitarian products, the health symbol did influence purchase intention.