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The book starts with the entire spectrum from `pure´ representation and decorative display to the personification of the product. The 948 company logos and trademarks that follow demonstrate the infinite potential of combining lettering and images. The next sections cover visual instructions on handling the packaged goods in transport. The book concludes with the depiction of people, animals, plants, and all the artefacts with which the inhabitants of the twentieth century have surrounded themselves. Should they be forgotten, future generations can look them up here: they are today´s hieroglyphs.