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Iedereen vindt het belangrijk om klantgericht te zijn. Maar wat houdt klantgerichtheid precies in? Wat vraagt het van medewerkers? En is klantgerichtheid hetzelfde als klantvriendelijkheid? Tim, de eigenaar van een dierenspeciaalzaak, gaat in deze managementroman samen met zijn medewerkers op zoek naar het antwoord op de vraag waar klanten nu écht gelukkig van worden. Hij ontdekt dat klanten eigenlijk maar één ding willen: goed geholpen worden. Dat klinkt eenvoudiger dan het is, want klanten goed helpen blijkt veel te omvatten. Maar wie het onder de knie krijgt, wordt daarvoor rijkelijk beloond met trouwe klanten, die door mond-tot-mondreclame ook nog eens zorgen voor nieuwe klanten. Hondenbrokken is een aanstekelijk verhaal voor iedereen die zijn klantgerichtheid − intern of extern − wil verbeteren. Het boek biedt op een speelse manier verhelderende inzichten en handige tips voor de dagelijkse praktijk in zowel profit- als non-profitorganisaties.

Klantgerichtheid. --- Klantvriendelijkheid. --- Marketing. --- relatiemarketing --- klantentevredenheid --- Consumer behavior --- consumentengedrag --- marketing --- marketingcommunicatie --- managementvaardigheden --- klantenmanagement --- klantgerichtheid --- PXL-Business 2018 --- Klantgericht ondernemen --- Klantentevredenheid --- Klantenbinding --- Consumentenbeleid --- Psychologie van de consument --- Consumentenpsychologie --- literatuur --- management --- maniġment --- poslovodenje --- valdymas --- pārvaldība --- Management --- gestione --- johtaminen --- gestión --- ledning --- управување --- zarządzanie --- gestão --- beheer --- пословодство --- διαχείριση --- manažment --- menaxhim --- menedzsment --- управление --- bainistíocht --- gestion --- menadžment --- juhtimine --- ledelse --- lyderystė --- ledarskap --- förvaltningssätt --- politica di gestione --- ledelsesform --- Betriebs- und Geschäftsleitung --- știința conducerii --- vezető szerep --- vállalat vezetése --- styring --- водеща роля --- Führung --- vedení --- johtajuus --- forma de gestão --- раководење --- mode de gestion --- amministrazione d'impresa --- upravljanje --- liderança --- vodstvo --- leadership --- poslovodstvo --- vadyba --- tmexxija --- capacités d’encadrement --- lederskab --- vadovavimas --- strategia di gestione --- vadovybė --- ηγεσία --- līderība --- capacități de conducere --- üzletvezetés --- řídicí aparát --- przywództwo --- менаџмент --- piano di gestione --- Managementmethode --- vodenje --- direzione operativa --- wijze van beheer --- vezetés --- liderazgo --- μάνατζμεντ --- líderstvo --- leiderschap --- litríocht --- književnost --- literatura --- literature --- szépirodalom --- kirjallisuus --- letteratura --- letërsi --- λογοτεχνία --- littérature --- Literatur --- књижевност --- literatúra --- kirjandus --- литература --- literatūra --- litteratur --- literatură --- proza --- runo --- roman --- romaan --- poema --- krásná literatura --- ordsprog --- lirika --- romaani --- drámaírás --- költészet --- poemë --- drama --- slovesnost --- novel --- poezija --- prózaírás --- písemnictví --- poezie --- literární dílo --- novelë --- поезија --- luuletus --- beletrie --- romanas --- proverbio --- роман --- báseň --- dramaturģija --- román --- eilėraštis --- драма --- novela --- poem --- próza --- clientèle --- ügyfél --- Kundschaft --- klantenkring --- πελατεία --- clienți --- stranke --- kunder --- kupac --- клиенти --- klientë --- asiakkaat --- клиентела --- klientela --- custaiméirí --- kliendid --- zákazníci --- klienti --- pirkėjai --- clientela --- klijenti --- kundekreds --- клијентела --- customers --- asiakassuhteiden hoito --- vzťahy so zákazníkmi --- odnosi s strankami --- gestión de la clientela --- soddisfazione della clientela --- gestione dei rapporti con la clientela --- sodisfazzjoni tal-klijenti --- rapporti con la clientela --- ryšiai su klientais --- asiakassuhteet --- satisfacción del cliente --- klientūra --- kundkrets --- kliendihaldus --- zadowolenie klientów --- διαχείριση της πελατείας --- správa zákazníků --- Kundenbeziehungen --- kundetilfredshed --- kundestyring --- administración de clientes --- gestão de clientes --- удовлетворение на клиентите --- Kundenzufriedenheit --- cliënteel --- купци --- kliendisuhete juhtimine --- управление на клиентите --- gestionarea clienților --- relación con el cliente --- ġestjoni tar-relazzjonijiet mal-klijenti --- klientelë --- задовољство купаца --- relacje z klientami --- përmbushje e nevojave të klientëve --- klientų pasitenkinimas --- riadenie vzťahov so zákazníkmi --- administrim i marrëdhënieve me klientët --- asiakassuhteiden hoitaminen --- странки --- satisfaction de la clientèle --- ικανοποίηση της πελατείας --- kliendirahulolu --- gestion de la clientèle --- kundrelationer --- ügyfélkapcsolat-menedzsment --- carteira de clientes --- clientele --- relation avec la clientèle --- spokojenost zákazníků --- CRM --- односи са купцима --- customer management --- kliendisuhted --- διαχείριση των σχέσεων με την πελατεία --- ügyfélszolgálat --- upravljanje odnosov s strankami --- kundtillfredsställelse --- klientai --- klienci --- administrim i klientëve --- relatie met de klant --- σχέση με την πελατεία --- klantenbeheer --- customer relationship management --- ryšių su klientais vadyba --- asiakastyytyväisyys --- satisfação do cliente --- kundeforhold --- relação com o cliente --- mušterija --- gestión de las relaciones con los clientes --- gestion de la relation client --- ġestjoni tal-klijenti --- tarbijaskond --- купувачи --- satisfacerea clienților --- gestão da relação com o cliente --- asiakashallinto --- kundhantering --- klijentela --- gestionarea relației cu clienții --- administración de las relaciones con los clientes --- GRC --- vevőközönség --- gestión de clientes --- upravljanje s strankami --- vevőkör --- asiakaskunta --- отношения с клиентите --- relazzjonijiet mal-klijenti --- Kundenverwaltung --- attiecības ar klientiem --- klientu apkalpošana --- řízení vztahů se zákazníky --- clients --- relație cu clienții --- customer relations --- Kundenmanagement --- spokojnosť zákazníkov --- ügyfélkapcsolat --- marrëdhënie me klientët --- klientu apmierinātība --- zadovoljstvo strank --- AMK --- Management der Kundenbeziehungen --- clientelă --- riadenie zákazníkov --- ügyfélkör --- uspokojenie zákazníkov --- attiecību ar klientiem vadība --- customer satisfaction --- styring af kundeforhold --- vztahy se zákazníky --- klientuur --- zarządzanie relacjami z klientami --- gestione della clientela --- управление на отношенията с клиентите --- zarządzanie klientami

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"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more"--

Customer relations --- Business communication --- Electronic commerce --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- E-books --- Consumer behavior --- Customer relations. --- Business communication. --- Electronic commerce. --- customers. --- electronic commerce. --- digital technology. --- digitale Technologie --- teknoloġija diġitali --- digitalna tehnologija --- digitaalitekniikka --- tecnología digital --- digitale technologie --- technologie numérique --- tehnologie digitală --- digital teknologi --- teicneolaíocht dhigiteach --- digitální technologie --- teknologji dixhitale --- цифрова технология --- digital teknik --- digitálna technológia --- ψηφιακή τεχνολογία --- tecnologia digitale --- ciparu tehnoloģija --- digitaaltehnoloogia --- technologia cyfrowa --- skaitmeninė technologija --- tecnologia digital --- digitális technológia --- дигитална технологија --- Digitaltechnologie --- digitalteknik --- commerce électronique --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- comercio electrónico --- ríomhthráchtáil --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- r-thráchtáil --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- e-commerce --- onlinehandel --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- ügyfél --- Kundschaft --- klantenkring --- πελατεία --- clienți --- clientèle --- stranke --- kunder --- kupac --- клиенти --- klientë --- asiakkaat --- клиентела --- klientela --- custaiméirí --- kliendid --- zákazníci --- klienti --- pirkėjai --- clientela --- klijenti --- kundekreds --- клијентела --- asiakassuhteiden hoito --- vzťahy so zákazníkmi --- odnosi s strankami --- gestión de la clientela --- soddisfazione della clientela --- gestione dei rapporti con la clientela --- sodisfazzjoni tal-klijenti --- rapporti con la clientela --- ryšiai su klientais --- asiakassuhteet --- satisfacción del cliente --- klientūra --- kundkrets --- kliendihaldus --- zadowolenie klientów --- διαχείριση της πελατείας --- správa zákazníků --- Kundenbeziehungen --- kundetilfredshed --- kundestyring --- administración de clientes --- gestão de clientes --- удовлетворение на клиентите --- Kundenzufriedenheit --- cliënteel --- купци --- kliendisuhete juhtimine --- управление на клиентите --- gestionarea clienților --- relación con el cliente --- ġestjoni tar-relazzjonijiet mal-klijenti --- klientelë --- задовољство купаца --- relacje z klientami --- përmbushje e nevojave të klientëve --- klientų pasitenkinimas --- klantentevredenheid --- riadenie vzťahov so zákazníkmi --- administrim i marrëdhënieve me klientët --- asiakassuhteiden hoitaminen --- странки --- satisfaction de la clientèle --- ικανοποίηση της πελατείας --- kliendirahulolu --- gestion de la clientèle --- kundrelationer --- ügyfélkapcsolat-menedzsment --- carteira de clientes --- clientele --- relation avec la clientèle --- spokojenost zákazníků --- CRM --- односи са купцима --- customer management --- kliendisuhted --- διαχείριση των σχέσεων με την πελατεία --- ügyfélszolgálat --- upravljanje odnosov s strankami --- kundtillfredsställelse --- klientai --- klienci --- administrim i klientëve --- relatie met de klant --- σχέση με την πελατεία --- klantenbeheer --- customer relationship management --- ryšių su klientais vadyba --- asiakastyytyväisyys --- satisfação do cliente --- kundeforhold --- relação com o cliente --- mušterija --- gestión de las relaciones con los clientes --- gestion de la relation client --- ġestjoni tal-klijenti --- tarbijaskond --- купувачи --- satisfacerea clienților --- gestão da relação com o cliente --- asiakashallinto --- kundhantering --- klijentela --- gestionarea relației cu clienții --- administración de las relaciones con los clientes --- GRC --- vevőközönség --- gestión de clientes --- upravljanje s strankami --- vevőkör --- asiakaskunta --- отношения с клиентите --- relazzjonijiet mal-klijenti --- Kundenverwaltung --- attiecības ar klientiem --- klientu apkalpošana --- řízení vztahů se zákazníky --- clients --- relație cu clienții --- customer relations --- Kundenmanagement --- spokojnosť zákazníkov --- ügyfélkapcsolat --- marrëdhënie me klientët --- klientu apmierinātība --- zadovoljstvo strank --- AMK --- Management der Kundenbeziehungen --- clientelă --- riadenie zákazníkov --- ügyfélkör --- uspokojenie zákazníkov --- attiecību ar klientiem vadība --- customer satisfaction --- styring af kundeforhold --- vztahy se zákazníky --- klientuur --- zarządzanie relacjami z klientami --- gestione della clientela --- управление на отношенията с клиентите --- zarządzanie klientami